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| | ANNUITAS GROUP
SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce
Other vendors on display were Genius , eTrigue , HubSpot , Aprimo and ActOn to name a few. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. the marketing executives and practitioners that we spoke to were saying things like “We know we need lead management process , and understand what it will do for us. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Instead of asking “What do we need to do?”,
| | ANNUITAS GROUP
AUGUST 8, 2011 Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads
From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today. Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group. Click here to Register and see the entire line up for the Marketing Metric Workshop Series. Upcoming Events & Webinars
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