Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MAY 13, 2015

There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. 1) Digital Marketing Syllabus. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% But recently, a few really shocking stats caught my eye, and I thought it would be fun to share them all with you.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

FEBRUARY 5, 2016

We wanted to help paint a clearer picture of what marketing looks like in every region of the world -- which is why we created our 2015 State of Inbound report. 36 Marketing Stats From Across the Globe. 1) 72% of marketers in APAC prioritize an inbound approach to marketing. Asia-Pacific (APAC).

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

Hubspot

NOVEMBER 21, 2014

If you consider yourself a curious marketer, we''ve got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. Who Practices Inbound?

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

APRIL 27, 2015

Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing. 3) Marketing Charts. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 7) B2B marketers use email segmentation heavily.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

ClearVoice

JANUARY 26, 2024

Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. They grew their brand from the content and conversations they were sparking where their customers live online. And more than half struggle to effectively distribute that content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

JUNE 13, 2011

As marketers we want to understand how we stack up against the competition. With HubSpot’s continued growth, one of the concepts we have been excited to explore are benchmarks based on our customers’ inbound marketing practices. We have over 4500 customers using the HubSpot product. Guess what?

Advertising Benchmark 28

Advertising Benchmark Hubspot Work Management Marketing Management 28

Hubspot

SEPTEMBER 21, 2016

It details benchmark data on ROI, the lowdown on collaboration between Marketing and Sales, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year. 8 Stats You Need to Know From the 2016 State of Inbound Report. 1) Inbound organizations are 4X as likely to be effective.

Stats 28

Stats Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2011

Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. What other inbound marketing strategies have you used during your events to make them successful?

Inbound Marketing 28

Inbound Marketing Planning Buzz Advertising Agencies 28

Hubspot

OCTOBER 8, 2012

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Companies Landing Pages 28

Hubspot

JUNE 29, 2012

Tweet This Stat! Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

NOVEMBER 3, 2013

13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]. While Halloween is over, that doesn''t mean you still can''t put some fear into your manager -- that is, the fear of not developing an inbound marketing strategy. What was the most interesting thing you learned this week on Inbound Hub ?

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28

Hubspot

MAY 18, 2015

Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Tweet This Stat ). We also know from HubSpot's State of Inbound Marketing Report that inbound marketing tends to cost less than traditional outbound tactics.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MAY 14, 2015

Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. 1) Content marketing is hyper-competitive. Key Stats: 50% of respondants don't use using Twitter ads.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least.

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Hubspot

FEBRUARY 23, 2011

In his presentation on "Social Media Hospitality," Brian shared some interesting stats and approaches to social media in the hotel industry that struck me as surprisingly applicable to businesses in any industry. Brian breaks out his marketing efforts into three areas with different goals and tactics. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Case Studies Communities 28

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. Tactics for more links.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Hubspot

APRIL 12, 2011

Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Eye-Tracking Hubspot 28

Hubspot

APRIL 5, 2011

This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. “Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, but most small businesses still use outdated and inefficient marketing methods.”

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

APRIL 5, 2011

Although there's plenty of data to illustrate the dramatic shift that social media, search engines, and mobile technology have had on consumer behavior over the past few years, there are still many stalwarts out there who believe "new marketing" is a passing fad or feel too overwhelmed by social media buzzwords to make any changes.

Budget Programs 28

Budget Programs Planning Stats Paid Search Agency 28

Hubspot

SEPTEMBER 14, 2011

This a guest post written by Donald Nosek , VP business development at ymarketing , a full service digital marketing agency and sponsor at this year's HubSpot User Group Summit. With the end of the year upon us, inbound marketers need to boost the performance of marketing campaigns in order to achieve full, year-end growth.

Organization 28

Organization Paid Search Agency Marketing & Strategy Stats 28

Hubspot

APRIL 9, 2014

— HubSpot (@HubSpot) April 8, 2014. Remember, whatever you''re trying out with Twitter collages should relate directly back to your social media marketing strategy -- and your larger marketing strategy, too. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014.

Twitter 28

Twitter Paid Search Agency Landing Pages Advertising Agencies 28

Directive Agency

JULY 7, 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. B2B readers rely on a wide array of sources for their different tactics and strategies.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

MARCH 21, 2012

If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. It sounds sacrilegious, but there are inbound marketers out there that would rather kick a puppy than create a piece of content. Blog Bundle. Data Compilation. Presentation Slides.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

MARCH 21, 2012

To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. While Google Analytics is free, the benefit of using a tool like HubSpot is that you can directly see how many leads are generated through Twitter. At HubSpot, we look at our analytics constantly.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Optinmonster

JULY 21, 2023

Statista ) Email marketing revenue is projected to be $10.89 of brands say email marketing is critical to their company’s success and brand awareness. Litmus ) Marketers’ most favored email category is newsletters, followed by welcome emails. GFK ) For more eCommerce stats, read Useful eCommerce Stats You Must Know.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Hubspot

JUNE 14, 2011

Marketing Takeaway : Ask the right questions to get the information you need. Interview industry experts as part of your inbound marketing strategy. Marketing Takeaway : Don't rely only on outbound marketing. Redefine the status quo with marketing testing and leadership within your organization.

Work Management 28

Work Management Marketing Management Paid Search Agency Stats 28