ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here’s an example from ClearVoice’s marketing. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmarkLabs

JUNE 13, 2022

By understanding the pains and problems experienced along the buyer’s journey, sales reps and marketing specialists can better empathize with prospects when describing your solutions. Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic. Marketing Qualified Lead ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. Your traffic is about 3,000 visitors per month.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Hubspot

DECEMBER 15, 2014

More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. 1) Inbound marketing is basically just putting white papers on your website. I''ve often talked to well-meaning marketing directors and CEOs who think they are doing inbound marketing.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Planning 28

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

JANUARY 22, 2015

This can be achieved through inbound marketing. Here are four key components of an inbound marketing plan built to increase college admissions. 1) Create an Inbound Marketing Strategy. Every inbound marketing campaign should begin with a strategy phase. 4) Consistent Analysis and Reporting.

Inbound Marketing 28

Inbound Marketing Planning Marketing & Strategy Education 28

Hubspot

DECEMBER 26, 2017

Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. Brandon Kirsch , a principal BDR at HubSpot, is a fantastic example of someone doing this right. You're currently using a few different tools for your marketing -- A, B, C, D, and E. 1) Video prospecting.

Marketing Automation Services 100

Marketing Automation Services Allocation Work Management Peer-to-peer 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead Scoring and Marketing Automation Go Hand in Hand. Nurturing leads does not need to be a ton of work. Don’t do one without the other! Which success metrics will you track?

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Stevens & Tate

AUGUST 23, 2021

CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. They are an important part of beginning to convert website traffic into leads. According to Hubspot, a 1-2 percent click through rate is a general good goal to have for your CTAs, and a 10 percent click-to-submission rate.

Generation 59

Generation Tips Lead Marketing Qualified Leads 59

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Inbound Marketing. Image credit: Ajax Union. Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). But a website used as part of a wider inbound marketing strategy can create serious results. What’s next?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SmartBug Media

MARCH 19, 2020

Calls to action are essential to any marketing endeavor, including video. Point viewers to your website for a free white paper, more information, or a discount offer. The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. He is a professional emcee and an Inbound marketing evangelist.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

OCTOBER 8, 2012

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Companies Landing Pages 28

SmartBug Media

JULY 22, 2020

Marketing automation comes in many different shapes and sizes, but here are seven ideas to get you started. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. A call to action. A thank you page.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. This content could be just about anything: articles, videos, white papers, etc. Let’s get started! What Is Gated Content?

Lock-In 94

Lock-In Top of Funnel Conversion Marketing Automation Services 94

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Blogging should be an integral component of your inbound marketing strategy, period.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

SmartBug Media

APRIL 10, 2019

We’re not talking about competitive intelligence research or your marketer’s curiosity—but for-real purchasing or buyer research. Back in 2012, Hubspot noted that “the average banner ad has a 0.1% One of the major goals of any marketing department is to reach more prospects. Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

NuSpark Consulting

OCTOBER 28, 2011

To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. Blogs attract very targeted and engaged traffic to your web site.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

PureB2B

JULY 26, 2021

The strategy will incorporate both outbound and inbound marketing. Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Content Marketing. It is an important part of inbound marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

JULY 24, 2020

Usually, they're used to expand reach and traffic. For example, If I were running a social media campaign for a client, and one of my content marketing strategies included paid ads, I might consider including the cost it takes to run them in the total price I charge the client. Inbound Marketing.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Stevens & Tate

JULY 30, 2021

They can also help you develop better content, and drive traffic more effectively. Here are some of our favorite inbound marketing resources: HubSpot. Arguably the world’s leader in inbound marketing software, HubSpot has more than changed the game of online marketing.

Inbound Marketing 69

Inbound Marketing Resources Paid Search Agency Advertising Agencies 69

Hubspot

APRIL 26, 2016

I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. 1) There is less competition for search terms. 3) Big value.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

DECEMBER 6, 2010

Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. That said, they are also one of the most useful tools for online marketing. The example below is a screenshot from HubSpot's sources report. The Basics.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28