SendX

AUGUST 31, 2020

In this help article from custom papers, we will be discussing ten email preview tools available for you so you can make sure that your emails are not distorted or appear badly on different providers. HubSpot Free Email This email marketing software by HubSpot allows you to preview your emails in over 30 email clients.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

SEPTEMBER 19, 2017

Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? That’s a terrible metric to focus on. When in doubt, experiment.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

MARCH 30, 2020

We turned to two sources: HubSpot research and our own internal data. The reason is that done right, your blog posts’ traffic will gain visits over time – it compounds, just like interest does on money in the bank. Get started today–and generate more traffic and leads for your business. With authority comes customer trust.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). HubSpot does a great job with its marketing-oriented workbooks. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve! Finding Webinar Speakers. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. It's also creating thought leadership content, and lead generation, as well.".

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Plus, you can cast a wide net with non-branded keywords for blogging, and your brand may see significant results for organic traffic. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. This process helps to increase their web traffic in two ways.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? But to increase traffic enough that it leads to an increase in conversions takes time and resources.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). This is different than lead generation, where the goal is converting traffic. This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. A free CRM is provided by HubSpot. Why are we doing this?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Marketing Insider Group

MAY 17, 2023

Content Marketing: Oberer Homes Content marketing still draws traffic in droves. We’re masters of content marketing at MIG and have helped numerous brands of various sizes boost their traffic (including ours). Image Source: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service 2.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. Type of traffic brought to the website. Engagement of website traffic. When it comes to website traffic, it’s quality over quantity again.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit. HubSpot is also scalable. Sales Qualified Lead ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Over the last decade, HubSpot has emerged as a major contender in the marketing automation space, and for good reason. We work with many different marketing automation platforms, with HubSpot being the foremost among them.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content. Brand humanization. Short-form videos give users bite-sized information and entertainment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

MARCH 15, 2024

This immersive experience can significantly impact customers' purchasing decisions and drive foot traffic to franchise locations. As part of their efforts to become greener, franchise marketers are opting for sustainable alternatives such as biodegradable packaging, recycled paper, and eco-friendly inks.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

ClickZ

JULY 30, 2020

If there is not comprehensive insight into your website traffic, you can always survey the audience to find out more. Email 2 – A white paper on the types of solutions available to solve a pain point. Some of the free or less expensive software options may seem more attractive, such as Mailchimp or HubSpot.

Marketing Automation Services 144

Marketing Automation Services Marketing Automation Work Management Email Marketing 144

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Ensure your landing page is responsive and optimized for mobile devices, where a significant portion of your traffic will likely originate.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

MARCH 10, 2020

But, as HubSpot Marketing VP Kieran Flanagan likes to point out in his tweets -- this is not the reality of remote work: While some stock image companies might like to assume that all remote employees are introverts who work antisocially from the Moon, this is far from the truth. If these thoughts have passed through your mind, think again.

Work Management 101

Work Management Hubspot Ethics Stats 101

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Stevens & Tate

AUGUST 23, 2021

CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. They are an important part of beginning to convert website traffic into leads. According to Hubspot, a 1-2 percent click through rate is a general good goal to have for your CTAs, and a 10 percent click-to-submission rate.

Generation 59

Generation Tips Leads Lead 59

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. HubSpot created demand in a different way. Website traffic (67%). Respondents said blog posts are the most effective type of content used in the early stage, white papers in the middle stage, and case studies in the late stage. Click To Tweet.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

nDash

MAY 26, 2022

eBooks, guides, and white papers. Marketers can use analytics tools to measure website traffic, analyze target audience behaviors, and research customer preferences—these insights guide marketing teams during demand generation and lead generation efforts. HubSpot’s Marketing & Analytics. Meet Expectations.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Atomic Reach

FEBRUARY 5, 2019

Writing blog posts, articles, website content, white papers, and social media posts, it can seem like you spend your entire life typing. When scoring content manually you have to wait for the content to be put out for enough time to generate interest, traffic, clicks etc. Source: HubSpot.

Marketing AI 95

Marketing AI Lead Scoring Lead Ranking Content 95

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Traffic sources. Direct traffic: people who type in your website URL.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

SmartBug Media

JUNE 17, 2020

According to HubSpot , 70 percent of marketers are now relying on content marketing. According to a HubSpot report , 75 percent of inbound marketers say their strategy is effective. Here are some of the most important B2B metrics healthcare marketers should be tracking: Traffic and time on page. Website search engine rankings.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SmarkLabs

JANUARY 7, 2020

Think back to your college days when you always seemed to have another paper due, alongside your other assignments. Chances are, you kept yourself organized by establishing an outline before diving into your paper. HubSpot ’s even outlined seven steps to take to get it up and running: Identify the buying center and personas.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59

Hubspot

JANUARY 8, 2019

But, sometimes, we can get overly obsessed with the metrics that look good on paper but don’t provide as much insight we think, like clicks and views. For instance, at HubSpot, even though our end-of-post banner CTAs are visually engaging, we found out that they only generate a small fraction of our blog leads.

Marketing Websites 92

Marketing Websites Landing Pages Click Rate Conversion Rate 92