Hubspot

JUNE 16, 2015

Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter? This concept absolutely applies to inbound marketing. And I came up with some pretty interesting stuff.

Inbound Marketing 28

Inbound Marketing Paid Content Statistics Analysis 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Including quotes on product pages is especially interesting. Get Inspired: Have you completed our Inbound Certification course yet? During our classes, we use case studies to show how inbound marketing is applied in real life. How do you market your case studies?

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. What were the most interesting things you learned? Step 2: Recruit Buyers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Strategic-IC

SEPTEMBER 23, 2020

This leads to CONVERSATIONS which spark INTEREST which leads to OPPORTUNITIES. Social selling is often the missing Account-based Marketing tactic opening doors to the right people in the right Accounts. Albeit that the sample is small, the results are indicative of why your colleagues may be reticent to take part. Our advice?

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Hubspot

AUGUST 20, 2020

The curated post is ideal for aggregating content such as industry examples, statistics, quotations, and videos -- among other things. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? How Our Marketing Team Used Sprint Planning While Working Remotely.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Hubspot

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. And it’s even better when a bunch of statistics are aggregated for us in one place! marketers and business owners. and keeping! Here are my thoughts.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

AUGUST 7, 2012

As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. One of my earlier presentations , for example, still ranks first in Google for terms like "content marketing on SlideShare."

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Hubspot

OCTOBER 10, 2014

Some Statistics You Better Pay Attention To. Based on the simple inflation calculator provided by the US Bureau of Labor Statistics, that would be $1450 a year for 2014. ( ” If you study the preceding statistics, it points to one truth: lackluster technical skills don’t cause most failures. Sample Job Ad.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Hubspot

JANUARY 8, 2015

What are you going to do to engage the 97% of people visiting your site that are not interested in what you are offering them? You can do this by using A/B testing on a small percentage of your subscribers and using your sample findings to predict how those results will translate to your entire subscriber list. A/B Testing'

Tips 28

Tips Landing Pages Click Rate Trigger Marketing 28

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. A good idea in order to evaluate your options is to draw up a shortlist of some of the most interesting influencers in your industry.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MARCH 19, 2015

HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot).

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

JULY 30, 2018

For example, if I was building a marketing resume template, this might be my objective statement: “Looking for a position where I can develop my 5+ years of inbound marketing experience and help to build a solid content marketing strategy for a startup.”. Personal Qualities and Interests. Your Skills.

Template 44

Template Work Management Marketing Management Paid Search Agency 44