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How to Organize a Digital Marketing Team – Lessons from Hubspot

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The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.

HubSpot Expands into Voice-Based Marketing Automation

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Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing.

Infographics are great for Content Marketing

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Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Infographics are great pieces for content marketing and this is one I found on Hubspot’s blog, so I want to share it with our readers. Thank you Salesforce and Hubspot.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Why I unsubscribed to Hubspot

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Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Content is fabulous, but nagging was getting to be too much. It interferes with life. Since I unsubscribed, my Blackberry can cool down on the weekend.).

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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News: In just two days, Marketing Made Simple TV will do a LIVE show with @hubspot Social Media Scientist Dan Zarrella. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. carried a quota. I was you.

Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. We realize that not all of you watched the premiere on Thursday.

The Time I was a Featured Guest on Hubspot TV

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Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. That was one heck of a fun show and it was great hanging out with Mike Volpe, who is the Chief Marketing Officer of Hubspot, and Karen Rubin too. Check it out.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Transform Your Marketing by HubSpot

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B2B Lead Generation : Transform Your Marketing by Hubspot. HubSpot is the awesome, fast growing inbound marketing software firm in Cambridge, MA. I’m envious – if I had 1/10 of their talent and resources, I’d own the world. But what Hubspot did needs to be shared. What do you think of what HubSpot did? The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. It’s simply that good. Tell a story.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)

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Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. HubSpot Management Team. Since its founding, HubSpot has accumulated over 6,000 customers. This guest is on hold indefinitely.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV

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Mad Marketing TV , the B2B marketing show sponsored by Act-On Software  (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show. HubSpot Management Team. Since its founding, HubSpot has accumulated over 6,000 customers. ” said show host, Jeff Ogden.

Should You Do Buyer Personas In-House or Outsource Them?

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read  Why Marketers Need to Rise Above the Deluge of Crappy Content  - from the Hubspot blog. Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. ” Sorry, no you don’t, John!

Why You Shouldn’t Assume when Signing Employment Agreements

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Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist, we now publish very early in the am. Employment agreements can come back to bite you, big time. learned that the hard way. share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years. Shame on me.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week!

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Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! The post Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV this week! Interviews & Guest Appearances Dan Zarrella HubSpot Marketing Made Simple TV Science of Marketing Even better, Dan will be taking YOUR questions, LIVE!

How to Turn a White Paper into a Content Marketing Machine

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Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. How Do You Turn Your New White Paper into a Content Marketing Machine? Ask YOUR questions during the show. Click the highlighted words for more. What if you had a comprehensive content marketing program instead?

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Marketing Strategy to Revenues and Social with three top marketing experts

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And at the recommendation of Dan Zarrella, Social Media Scientist at Hubspot (a future guest on Marketing Made Simple TV, by the way), we are now publishing very early. LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. Two quick video clips kick off a conversation between four sales and marketing experts. The video with the late Steve Jobs is a classic!

How the famous marketing expert Guy Kawasaki Manages Social Media

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By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. Here are the gory, inside-story details of what I do. Perhaps million followers.

The Awesome Power of Guest Posts in Content Marketing

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Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist (special LIVE show on Wednesday, May 22nd at 2:00pm ET), we are now publishing very early in the am. Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content.

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The Best Show on Television in my opinion

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Yes, I was once a guest on Hubspot TV. The Best Show on Television. 60Minutes is the most shocking show on television and it’s classic “Must Watch” TV every Sunday evening for me. The story on failing Infrastructure was shocking and disturbing to watch. Falling bridges and all the failing roads was shocking to watch. Please raise the gas tax Congress! What do you think?

B2B Content Marketing: HubSpot May Be the Best in the World

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Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. Hubspot had yours truly as a special guest for HubspotTV on November 19, 2010.). Hubspot just got a massive investment of funds from the likes of Sequoia, Google and Salesforce.com, among others, with a D round that totaled $32 million. Here comes Hubspot! Mike Volpe. Do Salespeople want more leads?

5 Reasons Your Company Should Be Blogging

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SEO (Search Engine Optimization) : Ideally, blogs are updated regularly, which inherently lends itself to great SEO (Fortunately, SEO is built-in in WordPress.com) Hubspot has reported that companies that have active blogs receive up to 55% more traffic – including both organic search and referral traffic. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age.

Hubspot acquires Performable

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Yesterday, Hubspot announced the acquisition of Performable. After raising $32MM in a recent venture round , Hubspot is well-positioned to make strategic acquisitions. Editor’s note: We were the featured guest on Hubspot TV in the episode “ HubspotTV with Marketing Strategist Jeff Ogden. Here’s why Hubspot says they did it. “The acquisition brings sophisticated ‘middle of the funnel’ marketing functionality to the HubSpot platform, meaning it will enhance businesses ability to turn more visitors into leads and customers. “).

Hubspot TV – featuring @fearlesscomp of Find New Customers

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Maybe you were tied up. Maybe you were on the phone. Maybe you were sleeping. How else could you have missed it live? No matter. Here’s HubspotTV from November 19, 2010 featuring Yours Truly with Mike Volpe and Karen Rubin. … Continue reading → Business relationships Content marketing Demand Generation Guest appearances Leadership Leadership Lessons Management best practices Marketing marketing campaigns Presentation skills Remarkable content Sales 2.0 sales leadership

Highlights of this week’s best posts at the Fearless Competitor blog

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LIVE Marketing Made Simple TV with Hubspot Social Media Scientist @danzarrella. The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Heat some water and pour it in. They think results come fast. That’s not true. Wake up! This post shares how it is done.

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Content Marketing Expert Joe Pulizzi interviewed by Hubspot

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Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. So without further ado, we share Hubspot’s great content below. By the way, we’re huge fans of Hubspot too. If you are a small to medium business looking to grow, we invite you to check out Hubspot ‘s inbound marketing software. Here’s the permalink.

Jeff Ogden of Find New Customers is one of the best writers in America!

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HubSpot Verified account ? HubSpot. And when Hubspot, Salesforce and Mintigo all agree you are a great whiter, you sure must be. Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. fearlesscomp Haha, true — and we’re glad to hear it!

What are the Required Skills in Modern Marketing Today?

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” according to a study by BtoB and sponsored by Hubspot. Buffer Today more than ever, marketers need to embrace technology, digital channels, dynamic content and have a commitment to sales enablement “far beyond what was typical just a decade ago.” Looks like a long way to go to embrace digital marketing and become a true marketer that drives revenue?). Reduced staff (55%).

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The Next Big Thing in Marketing – Local Marketing

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Hubspot is about to go public. As an award-winning marketing expert, I think a lot about what’s next. Marketo went public. Dropbox and Box,com are hoT too. Whos’ next? In my opinion, what’s next is local marketing. I’ve been talking with a company called LocalVox in New York City and I’ve talked at length with co-founder and President, Trevor Sumner. He’s also a guest on Marketing Made Simple TV. Ironically, their tagline is Local Marketing Made Simple too. Local Marketing Made Simple. Marketing Made Simple TV. Filed under: Demand Generation.

A TweetChart Analysis of our Keyword “Sales Lead Generation”

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If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. As you see from the chart here, weekends are not just a bit better – they’re a LOT better.

Hubspot TV – the Inside Story

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Have you heard of Hubspot TV? It’s a weekly online marketing show by Hubspot. Airs every Friday at 4:00pm ET online. If you’ve not seen it, tune in tomorrow at 4:00pm – it’s airing on Tuesday due to the Thanksgiving holiday. … Continue reading → Tags: Business relationships Content marketing Demand Generation Easy lead generation Laugh and Learn lead generation Lead Nurturing Lead Scoring Leadership Management best practices Manufacturing Sales Marketing Marketing Automation marketing campaigns

Buying software is easy. Fixing lead generation is hard.

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SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. We write this blog to help salespeople make their numbers – as only about 50% do today. Last week’s show, Speak E.A.S.Y , was terrific. We hope you enjoy it.

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Why Writing Guest Posts Should Be Very Important to You

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Also, based on a recommendation from Dan Zarrella, Hubspot’s Social Media Scientist (special LIVE show on Wednesday, May 22nd at 2:00pm ET), we are now publishing very early in the am. Guest posts not only bring links, they bring an audience for your content marketing. Not only do you get links pointing to you, but some of the audience comes along too. in his recent e-book.

How to Do Great Marketing with (Almost) Zero Money

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Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of th eir wallets. Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. But we also share it with our readers here.). You want to know everything.

Should You Hire Your Demand Generation Leader from your Competitor?

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One way to measure is to use Hubspot’s TwitterGrader tool. A West Coast marketing recruiter wrote this to me a few days ago: “ Typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor. ” I have to ask a simple question. Is this a good or bad idea? Content. ”).

Why hiring a search marketing firm is a waste of money

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Mike Volpe, VP of Marketing at Hubspot , an inbound marketing software company in Cambridge, MA says the problem with paid advertising is “as soon as your budget dries up your ads go away and you are back to having no presence in the world. &# Instead he suggests &# you can be your own media company, start a blog and publish your own content.  Sorry Search Marketing firms. Amen, Mike.

Sunday thoughts | Family and Outside In

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P.S. We calculated our grades yesterday using Hubspot’s Grader.com. (I suggest you do the same on your domains too.) B2B Lead Generation : We all work so hard, but whom do we really work for? What the real reason we work so hard? Regardless of the name on our paychecks, the fact is that  we work for our families. We want to be a good provider. Think Outside-In. He said “Wow!

“How can we create a lot of great marketing content, really fast?”

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Mike Volpe, CMO of  Hubspot , in an interview with Lisa Nirell of EngergizeGrowth said “ Early stage content has to be almost 100% buyer focused. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Everyone needs more great marketing content to feed sales lead generation campaigns and to Feed the Beast of marketing automation.

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