Zoominfo

OCTOBER 4, 2021

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. The good news is that new tools can shore up these cracks and prevent hidden problems from gaining a foothold in the tech stack. How many lapses did you find?

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. So how do you know which sales tools to include in your stack?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Marketing Insider Group

MAY 27, 2019

How can marketers possibly choose between all of them when the offerings are seemingly endless? The post How to Choose the Right Martech Tool for Your B2B Tech Brand appeared first on Marketing Insider Group. With more than a 27% increase from 2017, the amount of solutions is only growing.

Tools 273

Tools Branding Brand Identity B2B 273

Contently

MAY 6, 2022

Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Here are some ideas for how to achieve this. However, what you perceive as value may be different from how buyers see it. Plus, your job would be a slog. Artificial intelligence. Blockchain.

B2B Thought Leadership 147

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 147

Acrolinx

FEBRUARY 29, 2024

Learn how to create helpful content that solves customer support issues. The post How To Reduce Customer Support Issues in the Tech Sector appeared first on Acrolinx. High-quality support is vital for positive customer experiences.

High Quality Lead 52

High Quality Lead Positioning Content 52

Hubspot

JANUARY 17, 2023

Tech is one of the fastest-growing industries today. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Contently

MAY 15, 2022

Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Here are some ideas for how to achieve this. However, what you perceive as value may be different from how buyers see it. Plus, your job would be a slog. Artificial intelligence. Blockchain.

B2B Thought Leadership 113

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 113

LeanData

OCTOBER 26, 2022

You’re ready to scale your tech stack and lean into digital transformation. And how can you avoid a bad tech purchase? With SaaS sold on annual subscriptions, RevOps and Sales Ops pros find themselves in a constant cycle of evaluating, buying and then reevaluating tech tools at renewal time. . So where should you start?

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. Another article, how to build your tech stack for revenue ops , discusses best practices to ensure your tech stack fits your people, processes and business objectives. And low adoption rates lead to low return on investment (ROI). Image courtesy CSO Insights.

Work Management 101

Work Management Marketing Management Organization Budget Programs 101

Acrolinx

MARCH 4, 2024

Make tech content inclusive with Acrolinx! Enhance accessibility in tech effortlessly. The post Accessibility in Tech Starts With Content: How To Determine if Your Content Is Accessible and Inclusive appeared first on Acrolinx. Learn and apply inclusive practices for a wider audience.

Content 52

Content Practices 52

Zoominfo

NOVEMBER 4, 2018

With all that said, let’s examine a framework for building a better B2B sales tech stack. These applications tend to range in functionality, but for this exercise, we recommend you simplify each tool’s use case to understand how it fits into your sales process. How does your team identify targeted accounts?

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Martech

NOVEMBER 1, 2021

For instance, due to transparency requirements, publicly traded companies need to have budgets nailed down much more so than other organizations (or at least that’s how it seems to me; financial folks, chime in if I’m mistaken). Budgeting is never easy; nothing is ever certain — especially when forecasting. There are many other factors.

Budget Programs 117

Budget Programs Work Management Marketing Management Contingency Planning 117

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This guide breaks down how to build your stack from scratch. What is a marketing tech stack, anyway? The concept of a “stack” illustrates how the software above should seamlessly work together (and not be siloed). See how that works?

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? Let’s start with the basics of tech event management. How is it possible to plan and manage everything effectively with so many moving parts? Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

LeanData

MARCH 28, 2023

With continued tech layoffs and an industry-jolting bank collapse, the growth-at-all-costs era is quickly fading in the rearview mirror. And, even if your budget can cover the purchase of a new tech tool, CFOs will still ask, “What’s the return on investment (ROI) going to be?” When the economy dips, every purchase is scrutinized.

Allocation 52

Allocation Budget Programs ROI Buy 52

Walker Sands

FEBRUARY 14, 2024

HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice. It’s even more difficult if you’re in HR tech, a sector that boasts an estimated 21,000 vendors. Data is especially valuable in HR tech media.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Martech

AUGUST 4, 2021

Lack of visibility into how the brand came together across channels was inhibiting Clio from making an informed decision on how to scale the brand. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Folder hierarchy craziness.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Management 117

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Seismic

OCTOBER 12, 2022

The tech landscape continues to evolve at an ever-quickening pace. Adapting to these changes requires a deeper focus on how tools are rolled out internally and to our customers. The tool’s value must be clearly articulated to targeted users, and strong examples of how it will make them more productive should be offered pre-launch.

Ad Building 52

Ad Building Customer Satisfaction FAQ User-Generated Content 52

LeanData

MAY 4, 2023

In 2023, businesses are focused on efficiency, especially in their tech stacks. Preparing your organization for a more efficient tech stack begins with evaluating your current tools and pinpointing areas for consolidation. The post How to Prepare Your Organization for a Smaller, More Efficient Tech Stack appeared first on LeanData.

Efficiency 52

Efficiency Organization Cost Tools 52

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Thinking about your audience as a community will allow you to constantly ask yourself, “How am I bringing value to these people?” Community is a vague word though. What does it all mean?

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Outreach

APRIL 8, 2021

For teams trying to land coveted enterprise deals, having the right tech at your disposal can make a huge difference to your success. So how does one maximize their tech stack to successfully land the enterprise client? What is the perfect tech stack for sales teams going after the enterprise?

Enterprise Management 84

Enterprise Management Ideal Customer Profiles Marketing Automation Services Sales Qualified Leads 84

Conductor

AUGUST 12, 2022

How do you compete with other job-seekers to stand out from the crowd? What’s more: Search volume shows that people are anxious about an impending possible recession and rising tech company layoffs. With the constant movement of the job market, it can feel like you’re trying to navigate an impossible landscape. The good news?

Network Marketing 59

Network Marketing Communities Social Media Social Networks 59

Content Marketing Institute

APRIL 18, 2019

Here’s how to get better. Continue reading → The post Content + Tech: How to Create Better Audience Experiences appeared first on Content Marketing Institute. Better is a simple word. But the path to better isn’t simple.

Content 105

Content Process Content Marketing Paid Search Agency 105

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. Forget #socialmedia posts. Click To Tweet.

Storytelling 99

Storytelling Branding Brand Identity Paid Search Agency 99

ClearVoice

APRIL 28, 2020

Beyond the tech part, here are other tips for recording the best remote video testimonials. So, be very strategic in how and who you ask — and be sensitive, smart and organized in how you set up the video recording session. Testimonials can appear in many places: your home page, your capabilities deck, your newsletter and more.

Video Marketing 100

Video Marketing Tips Best Practices Skype 100

Zoominfo

APRIL 25, 2022

Scenario Your staffing agency has just finished an intake call with a client in the tech industry. Triggers A client has an urgent need to scale tech hires. The intake call with a tech hiring manager from a client is completed. You have a job description and are ready to start finding and engaging tech talent for your client.

Work Management 100

Work Management Zoominfo Ideal Customer Profiles Consulting 100

Salesforce Marketing Cloud

NOVEMBER 15, 2021

Field service leaders must navigate changes in customer behavior and digital technologies to improve employee engagement and customer service. Such actions simplify the customer journey and generate greater revenue. Leading field service organizations use software to enhance collaboration and drive greater agility for mobile workers.

Work Management 98

Work Management Service SME Automation 98

Engagio

NOVEMBER 10, 2022

In this article, we explore how data-informed strategies help marketers determine which processes, technologies, or positions drive the most ROI. The post Purposeful Planning: Tech, Talent, or Programs? How to Structure Budgets and Teams for Long-Term Growth appeared first on Demandbase.

Budget Programs 62

Budget Programs Planning DemandBase ROI 62

Hubspot

JUNE 23, 2022

Selling emerging tech is an exciting venture — but not an easy one. In many cases, people don't fully understand these tools, their capabilities, or how they work. How to Sell Emerging Technology. Having product expertise is great — but how well do you know your customers and their needs? With more accuracy.

Tools 61

Tools Case Studies Tips Buzz 61

Sana Commerce

APRIL 14, 2022

Enter the e-commerce tech stack: the first and most important choice to launch e-commerce development in the right direction. How choosing the best tech stack for e-commerce contributes to scalability, better management and data control. What is an e-commerce technology stack? Enter e-commerce SaaS-driven experts.

Enterprise Management 52

Enterprise Management Marketing Management Allocation Best Practices 52

Content Marketing Institute

AUGUST 7, 2019

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. Continue reading → The post How to Get More Value From Your Email Marketing Tech (Q&A) appeared first on Content Marketing Institute.

Email Marketing 94

Email Marketing Paid Search Agency Trends Marketing 94

Contently

JUNE 28, 2017

For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company.

Privacy 108

Privacy Paid Search Agency Google Ads 108