Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Top Rank Marketing

SEPTEMBER 11, 2023

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Today, we’re excited to introduce our next luminary in the B2B marketing world and see if Wil Reynolds is “feeling B2B!?

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. How can you create consistent, long-term value for prospects and loyal customers? How can you create consistent, long-term value for prospects and loyal customers? With content marketing. The Power of Customer Retention Marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? Ex: Let’s say you run a company that sells high-end luxury watches. To learn more about how to optimise your B2B Google Ads with negative keywords, read on! The best way to start is to brainstorm potential keywords that you don’t want your ad to show up for.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Schubert B2B

JULY 14, 2023

Inbound marketing focuses on attracting potential customers through valuable content. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing. Let’s dive deeper into inbound marketing strategy for b2b companies and take a closer look at each element for a successful program.

Inbound Marketing 62

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 62

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. What Do I Stand to Earn from a B2B Podcast? A podcast puts the company on a platform.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Martech

SEPTEMBER 22, 2022

This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.

Enterprise Management 101

Enterprise Management Work Management Paid Search Agency Planning 101

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. That’s typically how events go. The global direct business event industry lost $1.9 No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

The Lead Agency

JULY 23, 2020

B2B businesses that align their sales and marketing strategies , processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. To understand what both Sales and Marketing do, let’s break it down. Work together to develop buyer personas.

Top of Funnel 90

Top of Funnel B2B Sales B2B Marketing Work Management 90

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Brandpoint

MARCH 31, 2020

It feels like everything is simultaneously frozen in place while also running a million miles a minute. Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

The Lead Agency

JULY 13, 2020

77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods.

Generation 112

Generation Paid Search Agency B2B Sales Custom Publishing 112

Pam Didner

JANUARY 18, 2023

How cool/scary is that?!). How cool/scary is that?!). See this blog post for a more detailed look at how each job category could be specifically affected.). Especially within the realm of content marketing? Does this necessarily mean ChatGPT will be a game changer in the B2B marketing space, though?

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Martech

MAY 10, 2022

To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access and use customer data to keep campaigns streamlined and personalized. “We This helped refine the functions the new CDP would serve and got team members familiar with how it could help them. Let us know! Segmentation.

Top of Funnel 90

Top of Funnel Digital Marketing Funnels Blast Campaigns Touchpoints 90

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. Then, have your SDRs call a few prospects and ask them if they’re running into the same types of challenges. Getting started with AI can seem intimidating at first, but it doesn’t have to be.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

SmartBug Media

MARCH 13, 2020

Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Here are three tips to help you get Marketo set up for success. Define Your Named Accounts.

Account Based Marketing 90

Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

Salesforce Marketing Cloud

JANUARY 2, 2024

Invite your whole organization together for a brainstorming session where the group identifies their most time-consuming tasks. Then, have your SDRs call a few prospects and ask them if they’re running into the same types of challenges. Getting started with AI can seem intimidating at first, but it doesn’t have to be.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

6sense

OCTOBER 18, 2021

And they’re especially important for establishing Account-Based Marketing within an organization. Here are five must-use tips inspired by our recent ebook, ABM is [Still] Just Good Marketing , that can help you sidestep challenges, deliver account-based experiences at scale, and put you on track for predictable revenue growth.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 62

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

BenchmarkONE

DECEMBER 30, 2020

Among B2B marketers, 40 percent say that email newsletters are critical to their success , and a whopping 79 percent find newsletters to be the most successful channel for distributing content. Here’s how to get the ball rolling — and keep momentum going — with your company’s newsletters. . Click-through rate.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Once you’ve identified key areas where your marketing strategy is working (e.g. Website Analytics. Social Media Scheduling.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. Here we’re going to take a closer look at what it’s all about.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Zoominfo

AUGUST 20, 2019

The sky’s the limit when it comes to brainstorming blog topics. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. customer experience company-focused industry-focused personal growth business lessons marketing strategy.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Zoominfo

AUGUST 20, 2019

It’s difficult to stay inspired, relevant, and creative in B2B marketing. Business Blog Ideas Listed By Category The sky’s the limit when it comes to brainstorming business blog topics and posts. What is your most inspiring customer success story? How do your customers help your business succeed and grow?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Convert

DECEMBER 2, 2020

Today, most companies look to Amazon as a model for their marketing activities and perhaps they shouldn’t. While the mega-retailer has been phenomenally, absurdly successful, that doesn’t mean there is only one route to success. In a manner of speaking, at least. What this meant, aside from $6.1b

Amazon 88

Amazon Curation Personalization eCommerce 88

KoMarketing Associates

APRIL 21, 2016

“Pivot” is a word typically used in the literal sense, “The dancers pivoted on their toes and changed direction” or “The quarterback pivoted and threw the ball to the running back.”. So what does it have to do with B2B marketing strategy? How do you know this? Nothing at all – and basically everything.

Marketing & Strategy 120

Marketing & Strategy Burn Rate Content Eye-Tracking 120

Marketing Insider Group

OCTOBER 27, 2015

Great content is a must for any successful content strategy. How do know which content will attract social shares? This process helps you gather as much research and data as you can to inform your brainstorming and content ideation process, which will lead to better content ideas. You can start by doing content profiling.

Tools 100

Tools Domain Content Social Networks 100