KoMarketing Associates

AUGUST 26, 2020

With engagement levels like that, you might even be able to consider creating less content. It is how you should be doing Linkedin video marketing. Does your B2B marketing program include LinkedIn video marketing? If it doesn’t, it should. 87% of LinkedIn video marketers say it’s been an effective channel for them. Live video.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. However, creating a great lead magnet is about much more than just piecing together some free content. No wonder building an email list remains a priority for businesses of every type and industry.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Then the pandemic hit. Optimize for Natural-Language and Voice Searches.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Sharpspring

AUGUST 3, 2021

Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). Plan Your Content Marketing Strategy. I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Webbiquity

OCTOBER 1, 2019

However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan. How to generate more leads for your email marketing plan. The goal of lead generation is to not only collect new leads but to pre-qualify them.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

SmartBug Media

APRIL 1, 2020

It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. Themes: There are thousands of free and paid WordPress themes that let you control how your website looks. Guest author Colin Newcomer is a freelance writer who specializes in WordPress.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ConvertKit

JANUARY 22, 2021

Louis Nicholls sells out on the pre-launch. We’ve found countless examples of people creating successful products with less than a thousand people on their lists. Here’s how content creators squeeze out plenty of juice without ruining the lemon. Jump ahead. Corey Haines and finding proof of concept.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

SmartBug Media

APRIL 7, 2022

Creating a Campaign in Klaviyo. Before your can write and send an email, you’ll need to do two things: Create a contact list. Create base templates. From there you can create your email campaign in Klaviyo. Once you get started you’ll be asked to select your recipients, create content, and review and send.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

ConvertKit

JUNE 21, 2021

After all the work you put into creating your incredible product, you need a proper marketing plan. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

FEBRUARY 28, 2022

WooCommerce is the most popular plugin for creating an online store in WordPress. How to Pick the Best WooCommerce Theme. Picking a theme that integrates with drag-and-drop page builders helps you customize your site more easily. Flexibility: Choose a theme you can change and tweak to meet your needs. Dropdown cart.

eCommerce 85

eCommerce Best Practices Mobile Advertising Landing Pages 85

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. But the pressure to innovate is just one of the many challenges SaaS companies face. What is B2B SaaS Marketing? It’s that simple. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Content research tools Gathering data and information can be one of the more tedious parts of creating content. The following tools can help. AnswerthePublic Price : Free with limited access.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Just because you don’t have a product to sell yet doesn’t mean you can’t get paid for the content you’re already creating. How you can use tip jar. It’s full of twists and turns.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The problem is this often leads to marketing campaigns that don’t reach the right target audience, missing out on potential sales and creating a misguided narrative about who their product or services appeal to.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech Advisor

MARCH 4, 2020

Make sure it has the same voice you ask your sales representatives to uphold and follows selling scripts that your sales reps do. No wonder consumers prefer to see more personalization in how brands approach marketing. One of the solutions to this problem is creating a chatbot that would represent your company online.

Budget Programs 139

Budget Programs Conversion Work Management Tools 139

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Marketers make change by creating tension which leads to new choices.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

APRIL 7, 2023

Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

ConvertKit

NOVEMBER 8, 2021

That’s why we’ve created 19 brand new visual automation templates you can set up and use immediately. In our newly redesigned template library, we’ve added new pre-built templates for you to nurture your audience at different stages. Selling digital products? But where do you find time to do this?

Template 79

Template Top of Funnel Automation Advertising Funnels 79

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70

seo.co

MARCH 19, 2021

One of the major benefits of an eCommerce website is that you can sell directly to the consumer and handle all your advertising and marketing. This gives you more control over your fate so to speak in terms of how you acquire customers, what promotions you offer, the ads you run, and all your marketing efforts.

eCommerce 103

eCommerce Marketing Websites CMS Development Budget Programs 103

Sprout Social

SEPTEMBER 21, 2022

The e-commerce giant enables third-party sellers to sell new or used products in exchange for a percentage of their profits. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Marketplace shopping apps. Shopping apps for clothes. Social media shopping apps. Car shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

ConvertKit

NOVEMBER 9, 2020

Sell more products using discounting today. Most discounting advice you’ll find is aimed at brands selling physical products—it’s confusing at best and misleading at worst. A creative discount offer can help you grow your audience, reward loyal customers, and create a sustainable income—as long as you’re strategic about it.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

SmartBug Media

JUNE 8, 2020

Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Would this salesman stand a chance at selling his product to you? Your landing page is like a virtual sales rep.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

ConvertKit

DECEMBER 29, 2020

How to make an ebook cover in three easy steps. Sell your ebook (and make money). You’ve spent months (maybe even years) dreaming up and creating an ebook , and you’re almost ready to sell it! But if you aren’t a graphic designer, the task to create a quality cover might feel daunting. Jump ahead. In other words?

Budget Programs 126

Budget Programs Landing Pages Template Lock-In 126

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide.

Video Marketing 134

Video Marketing Bandwidth Education Social Media 134

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Plus, your quotes will be full of persuasive selling points that will improve conversion rates.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Tip 1: Optimize your LinkedIn page. Tip 4: Curate content and create copy. Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. 10 tips to master advocacy on LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

seo.co

APRIL 21, 2022

Sure, you love the actual sale (noun), but you don’t like to sell (verb). Before you shift your focus to winning more clients, I’d ask you to pause and consider how many clients you want or need in order to accomplish your goals. So the question becomes, how can you consistently add two new clients every month? (Or

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

Hubspot

OCTOBER 15, 2020

It doesn't matter how awesome your e-book is if no one can download it. That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. And one of the most popular tools for creating landing pages is Leadpages.

Landing Pages 85

Landing Pages Best Practices Top of Funnel Marketing Automation Services 85

Optinmonster

DECEMBER 27, 2023

How Does Scarcity Marketing Work? Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. The lockdown created panic in people.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product? What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Sprout Social

SEPTEMBER 30, 2022

We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Unbounce

OCTOBER 22, 2020

This is a major opportunity for small and medium-sized businesses that are already set up to sell online. This is a major opportunity for small and medium-sized businesses that are already set up to sell online. Baby Yoda purchase, you must.”) Online shopping though? That’s a completely different story. 2020 looks to be no exception.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Litmus

NOVEMBER 3, 2021

If you want to create good looking emails that sell, you need conversion-centered design. But how exactly can you achieve that? 9 tips to create high converting emails. I’ll show you how. It should be about providing a consistent journey, starting with the subject line through all the way to the landing page.

Design 124

Design Conversion Urgency Marketing Cross-Selling 124

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). They often don’t think about the most important thing: How the landing page impacts sales conversions further down the line.

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145