Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? Or how they manage to connect with the top influencers in their niche? Set up alerts to know when your brand gets mentioned or to monitor competitors. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

APRIL 10, 2024

User-friendliness becomes paramount, ensuring a product that helps, not frustrates. The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Martech

DECEMBER 27, 2023

“In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks. Those cookies are retiring in 2024.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Social Media 79

Social Media Template Work Management Marketing Management 79

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 109

Advertisements Advertising Allocation Planning 109

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. She is also a global keynote speaker and has been named one of the top 30 management thinkers to watch by Thinkers 50.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. In 2022, the brand opened its first five retail stores. True Classic customers can order from 192 countries — the company is a truly global brand. So we were really hungry to solve for this.”

Enterprise Management 95

Enterprise Management Purchase Work Management Marketing Management 95

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing Attribution 107

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 107

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

FEBRUARY 14, 2024

One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD. “One

Paid Search Agency 114

Paid Search Agency Touchpoints Work Management Marketing Management 114

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing?

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Join Josh Zimmerman, senior manager of new business partnerships at Reddit, in his informative SMX Next session and learn more about performance in the context of conversations.

Advertisements 106

Advertisements Advertising Conversion CPC 106

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

CMO 85

CMO Enterprise Management Planning Work Management 85

Content Standard

MARCH 12, 2024

We have the opportunity—and responsibility—to become trusted voices in this environment. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. But while this may seem sudden, it’s actually been a long time coming.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it?

Conference 97

Conference Digital Transformation Sample Touchpoints 97

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What does it say about the way brands co-opt BIPOC culture?

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 116

Brand Identity Branding Work Management Marketing Management 116

Martech

OCTOBER 23, 2023

Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. Leveraging data from social media can enhance each of these by enabling brands to stay ahead during increasingly competitive conditions.

Social Media 115

Social Media Work Management Marketing Management Media 115

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. When I was TV reporter, no one ever confidently presumed they could do my job, or gave me tips on how I could do my job better.

Social Media 120

Social Media Work Management Media Trust Marketing 120

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The project board simplifies and links all the steps for creating and managing marketing assets. Lamkin said they would be offered at no additional cost.

Analysis 99

Analysis Tools CRM Guidelines 99

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

JANUARY 3, 2024

How will these opportunities shake out in the upcoming year? Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Let’s get into why AI likely won’t be taking your role, and how using AI in social media can help you focus on the impactful part of your role—and less on the busywork. Imagine that.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. We’ll also see how it can provide companies, like you, with sustainable market growth and an edge over your competitors. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. That’s the power of mobile commerce. What is mobile commerce?

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119