Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. When shopping for new vendors, look beyond the features and capabilities of a platform to discover how it can help you access all of your relevant data.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Where AI goes next is unknown, so adaptive leaders must embrace this new way of working with humans and automation rather than fighting or avoiding it. Get MarTech!

Work Management 121

Work Management Planning Marketing Management Deliverability 121

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 138

Social Media ROI Media Cross-Selling 138

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 5.

Social Media 65

Social Media Template Work Management Marketing Management 65

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. We know this from observation and a few useful stats.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. The ability to do it effectively, however, can be the pivotal factor in what makes future goals and planning successful.

Peer-to-peer 101

Peer-to-peer Business Thought Leadership Planning 101

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 93

SEO Content Keywords Analysis 93

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The vast majority of our respondents plan to stick with their ESP choice: 61% had no plans to switch in the next year.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Swift Market Entry: Creating a plan that your organization can realistically follow ensures everyone sticks to it. By planning every detail of the product launch, you will likely experience fewer mishaps.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing Planning 114

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Convince & Convert

MARCH 14, 2024

Consultants act as a partner or an advisor to the client — the organization or company and are usually sought after to typically help solve an issue or consult on ways a company or organization can improve. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The Foundation of Successful Compensation Plans One of the most foundational elements of a strong sales plan is understanding your target audience.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

ClearVoice

MARCH 13, 2024

It involves the nitty-gritty of turning strategic visions into reality through meticulous planning, coordination, and execution. Why It’s Important to Have a Content Operations Plan Content operations ensure every piece of your content strategy and management works smoothly. Wasted money. Automate where possible.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Seismic

JANUARY 18, 2024

You’ll learn about several topics that will help set you on the path to maturity, growth, and transformation. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. It’s best to lean on them as champions who can help bring their peers along with them.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. If you’re using a different analytics tool, consult your provider for help. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Describe a situation where you had to work with cross-functional teams to identify and address inefficiencies in business processes.

Business 104

Business Best Practices Marketing AI Forecasting 104

SocialPilot

FEBRUARY 5, 2024

Define Your Influencer Campaign Plan Every marketing campaign starts with an initial step of defining a plan. Specify your expectations, understand your audience and competitors, and learn about Twitter and what works on it. To make a plan that works for your brand on Twitter, plan your campaign strategically.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

OCTOBER 24, 2023

People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. To do that effectively, team members need to flex outside of traditional roles and be willing to pitch in when work needs to get done.

Planning 123

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 123

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Project managers are responsible for planning, executing and closing individual projects within a program.

Budget Programs 110

Budget Programs Work Management Allocation Product 110

Marketri

APRIL 17, 2024

Rather than waste budget on disconnected, arbitrary, reactive tactics, they want experienced marketing professionals to develop a cohesive, strategy-led marketing plan that aligns with their business goals. How will we know if our marketing is working? And how will you make sure it’s working?” Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

JUNE 13, 2023

Just as we plan our vacations, we need to plan an exit and re-entrance that’s smooth and hassle-free. I don’t take work calls or respond to Teams or Slack notifications while playing golf or out on a boat. I have also planned for the work waiting for me on my return. Disconnection is important.

Email Marketing 110

Email Marketing Planning Work Management Marketing Management 110

Trade Press Services

APRIL 1, 2024

Every business needs clearly defined goals as part of its strategic plan for growth. This can take the form of a company mission, vision , or strategic planning. Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

FMG Suite

APRIL 25, 2024

To help you along the road to success, I’ve put together a quick list of the top five pages every site needs to have to be effective, as well as a few ways to improve their performance. Great home pages contain several elements, but there’s a rule you can use to see if they are working: the “five-second rule.” The list goes on.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Develop a phase-by-phase AI implementation plan. Personalization. Customer insights.

Marketing AI 122

Marketing AI Contingency Planning Work Management Digital Transformation 122

Martech

DECEMBER 13, 2023

demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Don’t let 2024 come and go without planning for AI.

Enterprise Management 122

Enterprise Management Work Management Marketing Management SMB 122

Heinz Marketing

OCTOBER 25, 2023

As all hardened marketers know, no plan survives its first contact with reality. However, the success of your product depends on how well your team can adapt when things don’t go as planned. So, keeping up with the leaders in your space is your top challenge—especially if you’re working with a limited team or budget.

Allocation 113

Allocation Planning Advertising Agencies Paid Search Agency 113

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It Audience data from these sources will help you create personas.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Square 2 Marketing

MARCH 20, 2024

Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions. This is going to affect everyone, and you should be planning for the changes proactively and monitoring your site performance.

Google 83

Google Automation Planning Content 83

SmartBug Media

FEBRUARY 21, 2024

The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. SmartBug Media: Can you provide some insights into the types of franchise networks you've worked with in your career?

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Salesforce Marketing Cloud

OCTOBER 23, 2023

What are the critical actions you can take to help guide AI transformation in your organization? We can implement AI to help automate and achieve scale on business processes. Is AI going to change the way that governance and reporting structures work, or should it? Have them help create the solution.

Organization 121

Organization Enterprise Management Tips Digital Transformation 121