KoMarketing Associates

OCTOBER 5, 2022

Nearly 20% says video marketing helps them build awareness and visibility. Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%).

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

FEBRUARY 10, 2021

These features help improve usability and experience for the searcher. Only the very bottom listing, from Merriam Webster, is an organic search listing. In many cases, users now have to scroll to even see the top organic listing. So how much of an effect is this having on organic search traffic? What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

NOVEMBER 8, 2022

Influitive recently published its “2022 State of Customer Marketing Report,” and statistics indicated that the majority of marketers (67%) consider customer-driven marketing to be “very important” to the overall success of their organization. About 29% claim that it is at least “important” to their success.

Buyer's Journey 234

Buyer's Journey Marketing & Strategy Custom Publishing Statistics 234

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. It is followed by paid search/ads , organic search, and social media.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

APRIL 13, 2022

Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies in the coming months. That being said, 38.8% intend to eventually leverage AI to do the same. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Third Party Validation. A Professional Social Media Presence.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 24, 2022

Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization. Additionally, 86% agree that it can help close deals. Approximately 82% state that they are measured according to the portion of the pipeline that they initiate, which is a 12% increase from last year.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

KoMarketing Associates

SEPTEMBER 16, 2020

This open-mindedness, driven by a keen need to maximize the results of reduced budgets , may help you motivate team members who had been resistant to ABM before. It may also help you find a positive path forward at a time when there is so much uncertainty. Start Small and Design for Scale. Get Your Content Ready for ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JANUARY 25, 2022

Additionally, 52% stated that their organization has made it a priority to maintain brand consistency for customers. This has helped them deliver a consistent, personalized customer experience. About 55% of marketers have adopted a digital experience platform to manage their content marketing , as well as customer data.

Demand 223

Demand Planning Digital Experience Platform Marketing & Strategy 223

KoMarketing Associates

JUNE 25, 2020

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.”

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JULY 1, 2021

Statistics showed that one-quarter of respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on this year. percent) said that the use of data and analytics for smarter targeting is helping their efforts. To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

JULY 21, 2020

“For example, more than half of marketers who’ve been using social media for more than 12 months report it helped them improve sales.”. Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MARCH 12, 2019

This can be helpful if your company doesn’t have a steady cashflow, if your budget gets stolen, or if you suddenly get a boost in your ad spend budget. Pay per click ads help with branding and visibility. Especially now that rich answers and other search features have pushed the organic listings down. You can test ad copy.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

DECEMBER 29, 2021

Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers. This has also helped them deliver a consistent, personalized customer experience.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. That being said, 46% say that their organization only views social media marketing data as strictly a marketing resource. Social media has become an intricate part of marketers’ overall strategies.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

MAY 6, 2020

Take Advantage of Organic Social Media Features. Promoting the live streamed event prior, as well as ensuring company employees are aware and involved on social media during the live stream, will help to aid efforts and increase engagement and reach for the event. Pay Attention to Your Messaging.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 27, 2021

Content continues to play a role in how marketers resonate with their target audience, and new research shows that it often serves multiple purposes within an organization. In terms of the most effective forms of content , previous research suggests that marketers are seeing success with video, in particular.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

OCTOBER 15, 2020

Personalizing the customer experience is a tactic that many marketers have leveraged, and previous research shows that it can help organizations stand out from the competition. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. The majority of CMOs (42%) also said that they have “pockets of great martech,” but there are gaps that impact their abilities.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. For a channel partner program, Twitter lists help in maintaining visibility and awareness online, with a goal of generating more visibility to important product updates and strategic communications.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

JUNE 18, 2020

Despite some of the hurdles that are still associated with personalization, previous research suggests that overall, marketers are still looking for ways to help their companies become more “customer-centric.”. Approximately 74% claimed that their organization shares values and beliefs for driving a customer-centric culture.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

JANUARY 9, 2018

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. The same thing happens with SEO. Product Marketing.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

NOVEMBER 7, 2019

Just 42% of all marketers consider their organization’s content marketing to be “sophisticated.” These are hard earned achievements, especially in large organizations.”. 31% of B2B marketers rate their organization’s content marketing maturity as “adolescent.”

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Why is this so important? For more information on Schema, give Derek’s post a read).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 30 SEO Best Practices for B2B Organizations in 2017. What a year 2017 has been.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JUNE 23, 2021

In general, marketers are taking many steps to embed customer insights throughout their organization. Marketers have begun focusing more on the customer experience, and previous research shows that making this a top priority is helping some of them gain a competitive advantage. Customer Experience for a Marketing Advantage.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

JULY 10, 2018

Your customers want you to help them and if you do, if you give them the information they need, they are more likely to purchase from you. Tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit can be immensely helpful. What is it our customers want? So, what is it that our customers actually want?

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177