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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. And to help them navigate a real problem. Share your opinions as long as they are informed, based on experience, and seek to help your customers. So go for it!

Opinions 301
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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If It’s not just that the use of data can help – it’s that not using data can actually be detrimental to your marketing efforts. Data can help tweak and adjust campaigns, constantly improving the strategy.”. It’s a necessity.

Opinions 147
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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Marketers, take heed.

Opinions 114
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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

What many of us thought would be a short stint of working from home quickly turned into our extended reality. As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. People have mixed feelings about the future of work.

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A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

“The strategic intent of brand purpose should, first and foremost, be to help the brand stand out more, be more relevant, remembered by more people, and, ultimately, lead to sales in some way after execution,” he says. “To me, brand purpose should simply be an ambitious, motivating reason why a brand exists.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. What Is Social Proof In Marketing? Similarity.