Lattice

APRIL 27, 2016

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines.

Account Based Marketing 100

Account Based Marketing ABM Forrester Marketing & Strategy 100

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

DECEMBER 15, 2015

Predictive marketing and selling can provide an enormous upside for enterprises. The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

OCTOBER 12, 2015

“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

NOVEMBER 10, 2015

The key to successful predictive marketing is the ability to pull together many parts of the enterprise. This calls for not only technical and data analysis skills, but also business communications to help all parts of the enterprise participate in and benefit from a predictive marketing strategy.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

OCTOBER 9, 2015

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. We believe that video helps bring our story to life.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

DECEMBER 9, 2015

In the midst of this legacy of storytelling, I’m sad to see that the technology and data-driven marketing world, especially those in the B2B space, is falling behind in how we tell stories. The post Data-driven Marketing: Where Has All the Storytelling Gone? Think about how you felt watching Game of Thrones or Interstellar ?

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

MAY 4, 2016

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. So its value to marketers is in fact substantial. Marketers need to understand all these nuances to make the best possible use of intent data. Why is that?

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Lattice

OCTOBER 5, 2017

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

Class 140

Class Conference Organization Ad Building 140

Lattice

NOVEMBER 5, 2019

If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

Outreach 100

Outreach Account Based Marketing ABM Linkedin 100

Lattice

NOVEMBER 18, 2015

I know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

MAY 13, 2016

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why. Have you seen shifts in your professional life as well?

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

SEPTEMBER 26, 2016

How Predictive Drives Value at Every Stage of the Revenue Cycle NEW RESEARCH SHOWS THAT PREDICTIVE MARKETING TOOLS HELP MARKETERS GROW REVENUE.

Top of Funnel 124

Top of Funnel Effectiveness Research Tools 124

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

MAY 31, 2016

At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. What is your company doing to make sure that storytellers and scientists are working together to improve your marketing and sales efforts?

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 18, 2015

Here’s what happens when you deploy predictive marketing from Lattice. Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. They get really excited and start to love marketing. As told by Buddy the Elf: You realize you have a problem.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JANUARY 25, 2016

How do we help these employees get to know each other? Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. We decided to ask everyone to stay for the morning of the last day to help clean up a park near the San Diego Airport – Liberty Plaza. A culinary challenge!

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. This concept makes sense, because marketers love doing things at scale!

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

JANUARY 11, 2016

Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Getting Started. Accountability.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 7, 2019

Imagine if 80%+ of your marketing operations and analytics teams’ time freed up to focus on answering more strategic questions and driving those priorities? Learn how establishing Marketing's Single Source of Truth can help you to simplify your data and operate more productively.

Analytics 100

Analytics Product Marketing 100