Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Analyze Keyword Visibility. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Scoop.it

DECEMBER 29, 2022

Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See an example from Twitter below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClearVoice

MARCH 9, 2023

A flexible content marketing strategy helps to improve audience engagement. It also offers insight to help you with your content marketing strategy checklist. At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech Advisor

AUGUST 22, 2019

Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SmartBug Media

AUGUST 24, 2022

You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you? A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. directly into its results, with no SEO value.

Features 165

Features Google B2B Marketing Top of Funnel 165

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Unless you identify the right keywords your audience uses, your content won’t produce the results you need. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. Words that come before or after a keyword will be considered to understand the search intent. Context Matters More Than Keyword Density. Image source: Twitter Page Danny Sullivan.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. But I can help myself and this website by practicing some smart keyword research. Put quotations around your keywords to search for a phrase match).

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Optinmonster

AUGUST 25, 2022

Here’s a table of contents to help you find your way around: What Is an SEO Audit? On-Page SEO: Is your content and HTML source code optimized to help readers meet their goals? As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Brandpoint

AUGUST 20, 2018

Reading it out loud will help you identify where you may need to cut words. If you have to take a breath or two in the middle of a sentence, it’s probably too long. Target long-tail keyword phrases. By targeting long-tail keyword phrases, you’re more likely to cater to a voice search audience.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Biznology

DECEMBER 15, 2016

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Humans don’t like long lists of things. Search is just about keywords.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Unbounce

APRIL 10, 2019

And that doesn’t do anything to help their conversions. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Click here to share it on Twitter. The most straightforward step can also be the most overlooked.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Run ads to case studies that describe how you help leads in the same industry/role or who have the same pain points, then remarket to them to bring them back over time. LinkedIn Twitter. …all in one fell swoop?

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That’s exactly what this post is going to help you with. But first, what are keywords anyway?

Keywords 103

Keywords Research SEO Lead Ranking 103

BenchmarkONE

JANUARY 21, 2021

There are some great SEO tools to check out that will help you take a step in the right direction. I’ve outlined a few here that will help you get your feet wet and provide your website with a map leading to your customers’ search results. . Organic Keywords – the keywords people are using to search that your site ranks for.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Sprout Social

MARCH 30, 2020

Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ” Is it optimized for keywords or SEO? Think about it. Longer headlines.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

MAY 22, 2023

Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Image Source: ChatGPT-3.5 Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Content Marketing Institute

JANUARY 23, 2018

Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Make sure to turn to good old keyword research to find more queries you can potentially get featured for. Keyword research tools are based on existing popular search queries. Not at all.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

KoMarketing Associates

SEPTEMBER 20, 2016

While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Conductor

JANUARY 19, 2022

They help web crawlers understand what a video’s about and when it’s a relevant result for specific searches. YouTube tags function similarly to hashtags on Twitter or Instagram. These keywords tell the YouTube bot what your video is about so they can categorize it accordingly. That’s where YouTube tags can help.

Tagging 52

Tagging Youtube SEO Optimization 52

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80