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Why Long-Tail Keywords?

Synecore

Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. The longer and more specific your keywords are, the easier it is to rank on them. Keywords that are more specific are usually referred to as long-tail.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. 11) Live Keyword Analysis. and Amazon.com.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful.

Using Long Tail Keywords Strategically

Marketing Action

The longer your keyword, the fewer your results – but the more targeted, bringing you better-qualified buyers. “Long tailkeywords often contain as many as five to seven words. It’s now estimated that over 70% of Google search terms are long tail. Long tail keywords: Bring more targeted visitors to your site.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. The value comes from penetration, permanence, perseverance, and persistence.  They take time. 

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

The changes Hummingbird and its cohort imposed wreak havoc on marketers who buy backlinks or haphazardly toss keywords into content, but they can work wonders for you – with just a little tweaking of your game plan. ” What are long tail keywords? Bonus: long tail keywords are by definition less competitive, so they cost less in PPC ads.).

The Long Tail Story of B2B Social Media

Social Media B2B

Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. The tradition of storytelling has been around in marketing for a long time, but sometimes B2B marketers forget about its importance. Long Tail Search. An important element of content are the targeted keywords included in the titles and throughout each written piece. Keywords should also be used in photo captions and video descriptions. Testing blog post titles can help you title an ebook. Storytelling. It creates a connection.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long TailKeywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? Why Target Long Tail Keywords?

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

In it’s simplest terms, semantic search is more like asking an actual question instead of just plugging in keywords. Adding qualifiers to the base keywords creates what is known as ‘long-tail’ searches. These long-tail searches are looking for much more targeted, refined results. Long-tail search can only be unlocked if the language matches up.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. ” Free Keyword Suggestions Tool by SerpStat. Google+: No.2

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Which tools are best for local SEO? For reporting and metrics? Site Explorer.

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Are Keywords Market-Shares?

Biznology

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? But many still want only very few keywords taken from the very many that are actively searched for –i.e. criteria.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Do Keywords Matter?

Synecore

One area that is rapidly changing is the use of keywords. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts. Here’s the bottom line: keywords are still important, but not as important as they once were. Read Widely.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Keyword Research Guides and Tools.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Step 4: See how competitors are ranking for these keywords.

7 Secrets to Finding the Best Keywords

Writtent

Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords? Use these secrets to find keywords that help you pull in lots of profitable traffic. Look for long-tail keywords. [.]. With the tools and tricks of experienced search engine marketers, of course.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Social media monitoring.

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6 Ways That Nonprofits Can Improve Their Keyword Research

Hubspot

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. Unlike keyword expressions like “marketing tips” or “nonprofit marketing tips,” long-tail keywords revolve around a very specific search intent.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Always Be Keyword-ing. Sweet!

Drive Organic Search Strategy with an Open Mind

Captora

Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. The trick with organic search strategy is to focus on long-tail keywords, not head terms, to increase conversions. This helps automatically generate targeted campaigns to engage prospects. Click To Tweet. Conversions.

CPL 6

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. This isn''t just an indication of which keywords are being used; it''s also about how they’re tied to questions or queries in Google.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! However, most small businesses today still don't have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don't have a website but promoting their website as well.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. On Google+ or LinkedIn?

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ).  thought it would be helpful for me to share what I’ve found so far.  As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.

Best Keyword Research Tools

Writtent

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Google Adwords Keyword Tool.

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Start by choosing the keywords that draw these potential applicants to your site. Tips for Keyword Research That Will Help You Rank in Search. Where Do Your Keywords Go?

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Either way, hope we helped! 4) "black humpback whale jewelry". Get it?