Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Fresh content. Social media. MORE >>

It can serve one helpful role: humanizing a company. Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile. Facebook provides an excellent means for sharing photos and even (limited) personal information, to help put a human face on an organization, and “put a face with the name&# or voice of an employee for customers and prospects. It’s now the second most-visited site on the web , behind only Google. MORE >>

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. Tags: Communications Social Media 101 B2B b2bento ebook hivefire Hubspot marketo Microsoft radian6 socialmeida white paper 15 B2B Marketing Facebook Success Stories. MORE >>

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Particularly in the b2b world, your fans, followers and connections are looking for helpful information and interaction; blatant promotion is more likely to turn them away than to turn them into customers. Proper training dramatically reduces the risk of an employee releasing sensitive information, inappropriate comments or just plain muddled messages (e.g. Failing to LISTEN. MORE >>

Valuable content, either interesting or helpful, keeps readers/viewers coming back. Organizations that provide that type of useful information don't typically come up with it on the fly. Hubspot, like some print magazines, plans its social media calendar as much as a year in advance. View Original Article and Download Hubspot's Social Media Posting ScheduleThey create an editorial calendar and plan ahead. Not only does this create a useful framework, it allows you to see how the content supports your social marketing objectives. MORE >>