Biznology

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas. Quora. Portent. Get the idea now? Soolve.

Tools 58

Personalized content for more effective content marketing

Biznology

Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Persona-Specific Content.

Is the CMO becoming the Chief Collaboration Officer?

Biznology

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. In the past, the role of a marketer was much simpler. Life was good.

CMO 90

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). Could your business use help doing social selling better ? 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. Like Moz, HubSpot is the envy of many in the content. back of Taylor Swift GIFs, nor did HubSpot develop their readership.

7 steps to a better B2B landing page

Biznology

Hubspot offers some excellent tips in this area.  Have a look at our seminar content here , and let us know if we can help you achieve your objectives. You could say it’s the landing page is where your campaign pays off. But I am still seeing obvious errors.  If you suspect you might be making on of them, read on. Plan for it. Mobile-enable your landing page.  No excuses. 

Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it.  In B2B, pull marketing generally means making yourself visible, or being helpful, and hoping that people will get the idea that they should visit your website or otherwise reach out to find out more about you and your offerings.  Photo credit: Aimar (Nidde). Outbound is bad,” she said.  Well, I guess her feeling is understandable.  Inbound Marketo promotes it. Seth

21 stats show CMOs leap before they look at ROI

Biznology

source: HubSpot ). If you need look at ROI before you leap, let me know. I can help you. Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? source: AdAge).

Stats 88

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

If you’re one of the 1 billion Chrome users , you probably already use Chrome extensions, which are little plugins located next to your URL bar that help you do more without actually going to another website. Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. Implement Chrome Extensions. Get Smarter Email.

SMB 40

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. to help you get that promotion. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. We want to try and help marketers. All rights reserved. 200,000 readers.

15 experts define Agile Marketing

Biznology

– Mike Volpe, Hubspot. Is build on the principle of the Agile Manifesto which reads: We are uncovering better ways of developing software by doing it and helping others do it. Do these definitions help determine if your organization is practicing Agile Marketing or should be? Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames.

26 Social Media Secrets Skittles Knows

Biznology

These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. These are great companies BarnRaisers is grateful to be associated with and we appreciate the information they make available to help business make smarter decisions. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. But does Skittles have something to teach the rest of us? Are

8 dead easy steps for writing a blog in less than an hour

Biznology

Image credit: HubSpot. If you really need to get your blogging time down to less than an hour, we can help. This method can help you produce blogs in record time, but perhaps not on the first try. What other tips could you add to help writers produce blogs in short amounts of time? We’d Writing a blog post doesn’t have to be an overwhelming or time-consuming task.

4 simple truths about content marketing re-imagined

Biznology

Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. It can save time, exploit time zone differences, target readers’ likeliest moment for accessing their email, and help manage frequent communications – there so many upsides. Content is king. But what are the downsides? Image source.

11 tips and tools to jump-start your SEO

Biznology

This guides you and helps with differentiation for your brand. Marketing Grader  from HubSpot can tell you. Did these tips and tools help you see how to jump-start your SEO? Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But What do the numbers tell us about the importance of SEO?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Knock-your-socks-off marketing measurement: here’s how!

Biznology

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. If you narrow down the data you’ve got to what really helps you make marketing decisions, you’ll have information you can actually use. Fortunately, this is less of an issue than it was a few years ago. Know What to Pay Attention To. What really matters to your brand?

11 expectations to have from a great SEO proposal

Biznology

HubSpot offer some sound advice. Did this help you understand what makes a great SEO proposal? 54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). How do you know? Like this post?

7 Ways to Make Your Content Marketing More Useful

Biznology

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. We’ve compiled some tips to help you create content which helps: 1. You’d be amazed at how helpful their content quality guidelines can be for evaluating your content strategy from a customer’s perspective.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at. Image by atduskgreg via Flickr. Don’t get me wrong here.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

I like to help new bloggers and I had an interesting conversation a few weeks ago with a young woman who was exasperated over what seemed like a hopeless situation. “How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot.

Hubspot Inbound Conference Recap 2 of 9

Kaon

Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to. Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. “Oh yeah, I think I’ve forgotten that before.”

Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Show them what you are doing that can help them overcome their pain. Develop a community of customer advocates to help tell your story for you.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. No, not one bit.

Hubspot Inbound Conference Recap 4 of 9

Kaon

The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. For every 100 people that show up on a website only 5 convert, or make them self known.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

You need someone to help you. So we decided to start a little advice column on the blog to help you figure out these tricky situations. Or can you ask for certain pieces later on to help qualify leads later in the buying process? Making the whole process easier should help increase the number of leads you can get from that landing page. budget that got slashed in half?

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. Our CRM is easy to adopt and helps businesses automate their sales processes to save time, money, and energy. HubSpot's Academy is a tuition-free way to get inspired and learn new things. For free.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Blogging: Easily create content that will help your business get found.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. To help you get started, we've detailed everything we've learned (so far) below. Helpful tips: To skip a Snap, tap the screen once. Since then, Snapchat has evolved into something so much more.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

A Milestone in the Inbound Journey: HubSpot Turns 10

Hubspot

Just ten years ago, we founded HubSpot and set out to make the world more inbound. That meant transforming the way we market and sell to be more human, helpful, and empathetic. Without you, there is no HubSpot. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration

Hubspot

HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan. Workplace collaboration has become a hot topic in the software and tech space. And our company is happier than ever.

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

In fact such a thing does exist in an application called Sidekick, and it is a great tool to help salespeople keep track of their leads. Sidekick is a sales enablement program created by HubSpot to integrate seamlessly across multiple email clients and CRM systems, such as HubSpot or Salesforce. The Lead Intelligence feature is also helpful for tracking your leads.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands. Could someone invent a completely new platform or tool that helps to solve this problem? What gives?

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. No math required. 4) The HubSpot Marketing Blog's Email Marketing Topic Page.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

When composers get stuck writing a piece of music, for example, it's not uncommon for them to switch to a different instrument to help get over their writer's block. The different instrument helps them think about the "problem" in a different way. This'll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.