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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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So You’ve Automated Everything — What’s Left For Your Employees?

Salesforce Marketing Cloud

Motion sensors mean I never have to flip a light switch. I have another button that starts a sequence when I leave the house and for when I go to bed. New jobs will be more complicated because the simple tasks will be taken by AI, he said, pointing out that “sometimes people don’t want more complicated jobs.”.

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Ask a Content Strategist: Answers to Your 7 Biggest Content Questions

Contently

I got my first taste of digital media success the summer before I went to college. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. Our work and personal lives have changed in very real ways. As a marketer, think of yourself as in public service.

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Challenging the 95-5 Rule: How Buyer-Intent Data Proves More B2B Buyers Are In-Market

NetLine

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Up to 95% of business clients are not in the market for many goods and services at any one time.” . of the market that’s ready to play ball quite soon.

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Better Social Selling, an Interview with Jill Rowley

markempa

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

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How to Write a Successful Social Media Proposal: Free Template Included

Sprout Social

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Client agrees on proposal.