SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. billion in 2023 to $3.09 billion by 2028.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

flux.la

FEBRUARY 19, 2024

Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility. Use relevant hashtags like #pickleball to expand your reach. Respond promptly to comments and messages to foster interaction.

Promotion 52

Promotion Blogger Communities Newsletter 52

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Biznology

MARCH 13, 2017

To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Use relevant hashtags. To further increase chances of discovery and engagement, make use multiple hashtags per image. Sign up for our emails here.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

Media 93

Media Viral Marketing Case Studies Youtube 93

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. This tool aims to make HubSpot’s software more interactive and user-friendly. Writing emails.

Marketing AI 91

Marketing AI Tools Paid Search Agency Work Management 91

Brandwatch Marketing

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. The platform is now geared towards conversations and interactions. Next you can add a CTA for get people to email or call you. Reddit lead generation Reddit is getting an incrasing amount of attention from marketers. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Brandwatch Marketing

JANUARY 29, 2024

Our social media marketing guide will get you going on that front. The platform is now geared towards conversations and interactions. Next you can add a CTA for get people to email or call you. Reddit lead generation Reddit is getting an incrasing amount of attention from marketers. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. Collaborate with your speakers to produce teaser content.

Buzz 155

Buzz Social Media Media Conference 155

Valasys

APRIL 30, 2024

Social media marketing has always been a prominent source for generating an impressive amount of leads, and that’s why 66% of marketers around the world generate leads this way. And you will relate to why 80% of marketers use Instagram to promote and grow their business. But how can you use Instagram for lead generation?

Lead Generation 40

Lead Generation Generation Leads Lead 40

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 97

Paid Content Paid Search Agency Planning Privacy Policies 97

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Optinmonster

JUNE 13, 2022

Are you looking for gamification marketing ideas for your website? Gamification marketing is a fun and easy way to boost engagement, conversions, and revenue. In this article, you’ll learn about the benefits of gamification in marketing and 8 engaging gamification marketing ideas to use for your business.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Remember to not only look at follower count but total engagement: it will tell you how their followers are interacting with the content.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JANUARY 11, 2024

That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brand Identity 109

Brand Identity Branding Aggregators Marketing Analytics Tools 109

EveryoneSocial

JULY 11, 2023

ChatGPT has revolutionized our approach to social media, with its ability to understand context and generate creative share copy with hashtags and emojis. Social platforms are a treasure trove of data, filled with billions of interactions and behaviors that AI can learn from. Now, how does AI intersect with social media?

Marketing AI 52

Marketing AI Work Management Social Media Marketing Management 52

Stevens & Tate

JULY 20, 2020

Here is a compilation of our 30 best marketing tips for businesses to grow Instagram engagement and following in 2020: Instagram Profile and Posting Habits. Optimize captions using brand hashtags and relevant hashtags with high popularity. Use tools such as Hashtagsforlikes to optimize hashtags to use for your business sector.

User-Generated Content 76

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 76

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Interact with your audience. Your brand should make it a priority to interact with your followers regularly, whether it's answering a direct message or responding to a comment under your latest post. This includes your website, email, and social media platforms. Image Source.

Facebook 93

Facebook Social Media Viral Marketing Custom Publishing 93

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83