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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

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Here's Why People Click Out of YouTube Videos [New Data]

Hubspot

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

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YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

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The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert

Hubspot

As HubSpot's Senior Marketing Manager of Podcasts, as well as host of HubSpot's podcast Weird Work , I'm undeniably familiar with the trials and tribulations of creating a good episode, and a good series. For a masterclass in interview-prep, check out this interview with actor Shia LaBeouf on the YouTube series Hot Ones.

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5 Steps to Creating Ads People Love

Digital Marketing World Forum

Some companies have more in-depth brand guidelines than others. Within the guidelines includes boilerplate marketing language that marks the personality of the brand. Use these tips to reach your target audience and boost conversions, creating ads people actually love. Embrace Personality. Make it Evergreen.

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14 B2B Demand Generation Secrets You Must Try

Outgrow

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. YouTube – Ahrefs . A podcast is a great way to generate demand for your business.

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The Top 6 AI Tools for Facebook Ads

Anyword

Pick attractive and relevant images Write appealing copy that fits Facebook guidelines Target the right audience Obtain the best possible ROI Understand various options and modifications. The company uses artificial intelligence to optimize social media ad campaigns on platforms including Facebook, Amazon, YouTube, TikTok, and Reddit.