Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Valasys

MARCH 27, 2023

Sales and marketing teams must improve their presentation and work harder to understand their target audiences. You can position your brand as an authority in the field by writing blog posts or how-to guides. Take a closer look now… Set clear guidelines.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

SEPTEMBER 15, 2022

And it works a treat for virtual and hybrid events. Looking for guidelines for your event marketing plan? Think about where your audience spends most of their time-consuming content and work backward from there to decide what format to create. Write a detailed case study about your event speakers and their achievements.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

MAY 15, 2018

Earlier this year, Facebook published its content moderation and internal Community Standards guidelines, in hopes of shedding light on why certain items are removed from the network. Facebook doesn't currently have statistics on the prevalence of terrorist propaganda on its site -- but it does report that it removed 1.9 Hate Speech.

Facebook 69

Facebook CAN-SPAM Transparency Content 69

Hubspot

SEPTEMBER 5, 2013

In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Ranking 28

Hubspot

APRIL 13, 2016

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. In short, writing can be scary. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

JUNE 23, 2011

Ask yourself the following questions: What drives/motivates them at work? What are their most pressing problems at work? A lot of the time, writer's block comes from some confusion about what to write next. Use one of the following topic guidelines for inspiration: Educate them on a topic that they care about.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

JUNE 21, 2011

13 Tips for Writing & Launching an Ebook. Brainstorm & Decide on Your Topic: What to write about is probably the most difficult and important decision you'll have to make during the ebook creation process. Once you decide how you want to break up the content, writing each chunk of text will seem a lot less daunting.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

DECEMBER 8, 2011

Another example could be a writing contest. One coaching professional had people write a short statement about why they wanted to come to her weekend retreat. Understand Facebook’s Promotion Guidelines. You should definitely understand Facebook’s promotion guidelines before starting your contest. The horror!

Lead Generation 28

Lead Generation Facebook Generation Leads 28

Optinmonster

JANUARY 26, 2024

Webinar Marketing Statistics How To Find a Webinar Topic How To Create a Webinar Best Practices for Webinar Presenters Tips for Delivering a Great Webinar Preparing To Promote Your Webinar Creating Your Webinar Marketing Plan Marketing After the Webinar What Are Webinars? Finally, write a catchy title. What Are Webinars?

Lead Generation 72

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 72

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. To enable this, check off " Users can write or post content on the wall" in 'Manage Permissions.'. Note: This only works for personal status updates, not Page updates.).

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

MARCH 30, 2012

by writing awesome ones! In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. A list post could work for any industry, as long as the subject matter and quality fit the audience.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. What works for B2C might not work for B2B. 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. You can use these statistics to share with your team and update your content refreshing system. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. Content updating does work.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. Those who struggle aren’t alone: statistics show a majority of large companies face content challenges. The result? Bank of America. Progressive.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Hubspot

SEPTEMBER 7, 2012

During the conference and its preparation, some guidelines for giving great presentations emerged, and we wanted to share those lessons with all our awesome blog readers. This is time your audience could be spending at the office, with their families, catching up with friends, or working on other projects. 3) Work the Room.

Opt-out 28

Opt-out Planning Opt-in Guidelines 28

Hubspot

JUNE 28, 2013

And it works in practice too: according to research by our resident social media scientist, Dan Zarrella, articles with digits in their titles are about 175% more likely to be shared than those without them. Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle.

Stats 28

Stats Press Content Landing Pages 28

Albacross

AUGUST 28, 2018

I’ll be there for a work trip next month, so I’ll definitely appreciate any suggestions.”. According to statistics, users who have a complete profile are forty times more likely to receive incoming inquiries. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Golden Spiral

DECEMBER 3, 2021

This essential work will inform all of your content production, including social media. . Pull one or more quotes and one or more statistics from each article, podcast episode, and webinar to create “quote cards” that can be used on social networks. Ask them to go ahead and write email copy, tweets, and LinkedIn posts.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Albacross

AUGUST 28, 2018

I’ll be there for a work trip next month, so I’ll definitely appreciate any suggestions.”. According to statistics, users who have a complete profile are forty times more likely to receive incoming inquiries. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5 Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

ClearVoice

JULY 20, 2022

Knowing what content works best for your goals can be just as important as knowing what content to use. This may be why, according to HubSpot , infographics are the fourth most popular form of content marketing. It also proves that you should spend as much on your infographic design stage as the writing stage.

Practices 52

Practices Best Practices Paid Search Agency Advertising Agencies 52

Hubspot

MAY 3, 2021

our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into our latest " State of Digital Media " report.

Work Management 101

Work Management Opinions Marketing Management Fulfillment 101

ClearVoice

DECEMBER 19, 2018

So all your hard work is potentially getting ignored? The Radicati Group reported in its Email Statistics Report, 2018 – 2022 , that the number of email users will reach 3.8 Work with your company’s administrator to create an additional line on email signatures to promote the latest content. Saturation point? Campaigner.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Hubspot

AUGUST 7, 2019

Certain images work better than others, so you should always split test your options (which we’ll cover below ). Write compelling copy. Most landing pages follow a very similar structure because it’s been proven to work. Write with bullets and short paragraphs to make your copy easy to digest. Landing Page Structure.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 9, 2012

” 20 Guidelines for Twitter Success by Global Copywriting. Katelyn Watson explains how Twitter’s recently announced brand pages work, what Twitter is aiming to accomplish with the redesign, and the benefits brand pages will provide to marketers. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

OCTOBER 23, 2012

Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully).

Paid Content 100

Paid Content Twitter Tactics Tools 100

Single Grain

JUNE 8, 2021

Merely coming up with attention-grabbing titles will not work. This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites. In this article, I will show you some tips and tricks specifically for writing B2B SaaS copy. Understanding B2B SaaS.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. .” A number of experts are writing books and doing speaker tours on the subject.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

OCTOBER 10, 2014

He may be outlining a brand new campaign, or writing and editing copy for the company site. He might write a sales page or two, as well. Some Statistics You Better Pay Attention To. Based on the simple inflation calculator provided by the US Bureau of Labor Statistics, that would be $1450 a year for 2014. (

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

MARCH 24, 2016

All great headlines have one or more of the following characteristics: Unique: Your target audience might have read articles like the one you are writing. For example, let’s say you are writing an article about losing weight. Write longer articles to signal quality to your readers. If you can write longer, go for it.

Content 166

Content Lead Scoring Lead Ranking Template 166

Single Grain

NOVEMBER 16, 2023

Without a strategy, valuable content may go underutilized or be overlooked for repurposing opportunities: Work With Us A Step-by-Step Guide to Creating a Killer SaaS Content Marketing Strategy Now that you know why a content marketing strategy for SaaS companies is so important, here is a 6-step guide on how to create one.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Optinmonster

NOVEMBER 15, 2022

The best lead magnets: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they want, it won’t work at all. Instantly accessible – your lead magnet will work best if it can be delivered immediately.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

B2B Marketing Zone Posts

NOVEMBER 2, 2010

0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. Five steps to prepare you for the social media marathon , October 3, 2010 The world of work is different today. It’s the result of 2 years of hard work, and it looks very good. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40