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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Simply add a first-person voice requirement to the assignment brief and editorial guidelines. You can challenge a sensitive pain point in your funnel.

Opinions 114
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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer statistics and data. How can writing about people enhance your content? People you interview and quote.

Tips 106
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Marketing Sourced Opportunity Funnel.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals. GetProspect.io

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. You can use these statistics to share with your team and update your content refreshing system. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. How I Gathered the Data.

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You???re Taking These Marketing Maxims Way Too Literally

Hubspot

HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. As a leader in inbound marketing, HubSpot aims to present the facts.

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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

Bottom of Funnel Lead Magnet Ideas. Cheatsheets are essentially the same as checklists, but they give users a list of guidelines or processes they can repeatedly follow to achieve a specific benefit. HubSpot has a useful blog topic generator on its site. Educational Lead Magnet Ideas. Entertaining Lead Magnet Ideas. Cheatsheet.