Webbiquity

JULY 8, 2013

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch!

Google 100

Google Burn Rate Adwords Display 100

Webbiquity

NOVEMBER 23, 2021

Now, Google and the other web search engines consider more than 200 factors when determining which pages to rank highly on their search engine result pages (SERPs). In fact, even Google agrees with this , since their guidelines emphatically recommend putting the users as the main focus rather than search engines. Keyword Density.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Webbiquity

AUGUST 30, 2022

As Larry Kim has famously said , the best place to hide a body is page two of Google. But if you’ve got pages showing up on page two of Google for target keyword terms, those results present an opportunity. Next, work on improving your ranking page content to compete for a page-one position. Page Two Opportunities.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

APRIL 11, 2023

these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. While there is some debate about how Google will treat (and rank) AI-generated content, even proponents of AI content tools acknowledge that: “Will Google penalize my AI-generated content?

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Share Of Voice.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. This has even been more evident with the recent shift to remote working. This has improved the personal aspects of working remotely while enhancing teamwork.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

MAY 24, 2022

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Remote work technology has evolved significantly and rapidly during the COVID-19 pandemic.

Work Management 270

Work Management Marketing Management Product Budget Programs 270

Webbiquity

DECEMBER 9, 2020

According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking. You can also check the mobile-friendliness of your website using Google’s Mobile-Friendly Test.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? New keyword targeting feature rolling out globally by Google Inside AdWords.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. This is not just another “how to do SEO” book for practitioners.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

JULY 7, 2012

With a little bit of work, you can add full functionality to an otherwise boring Muse site that would cost hundreds in professional design fees. Adobe has been working to optimize the HTML output for Muse to be mobile-friendly. There is a work-around for just about every limitation within Muse. Mobile Ready. Embeddable Apps.

CMS Development 100

CMS Development Design Mobile Advertising Mobile Marketing 100

Webbiquity

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. How do you know your tactics are working? Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

OCTOBER 15, 2019

You’ve got limited time (you’re likely already working 80+ hours per week!) Google startup marketing plan template and you’ll get dozens of ideas. Check out several, pull out the best parts, and create something that works for you. Effective marketing for a startup company is all about focus.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. For example, XML-Sitemaps.com is a free tool that works well for small websites with just a few hundred pages.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. You’ll need to work well within a team to be a successful social media manager. Develop an eye for design.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

JULY 21, 2020

Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them. If you already have a Facebook or Google Business page, Jimdo will pull your company information and images to create a beautiful, professional website for you in less than five minutes. Who knows?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

APRIL 26, 2022

Clarity and process are vital for keeping costs in line when working with a professional. Again, talented editors aren’t inexpensive and you won’t find them on low-end sites like Fiverr, but they’ll cost less than a writer because the scope of work is tighter: they are there to polish, rather than create from scratch.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. In our case, that works well. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Google continues to put more emphasis on mobile-friendly websites. Guest post by Nathan Elly.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

MAY 8, 2018

Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Google published a short guide for mobile-first indexing for the more technically-inclined, too. Regarding layout, mobile users do not want to constantly zoom in and out.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JUNE 17, 2021

Focus solely on creating an online customer service experience that works well on both desktop computers and mobile devices. That makes integrating your customer service with your social media and marketing incredibly beneficial. Design: First impressions matter, especially in branding.

Paid Search Agency 195

Paid Search Agency Branding Brand Identity Companies 195

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. Work with marketing teams that know your industry. A lot of marketers focus on specific industries.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

DECEMBER 6, 2010

Post on Google Buzz. Smart companies and agencies are putting this together. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

PR 100

PR Social Media Media Blogger 100

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. Sample review: “Super user friendly, works perfect and is very affordable!

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. SEO empowers employees working from home.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

MAY 6, 2020

Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. Apart from sharing information, Google also uses local blogs to engage with regional customers. These insights help you determine what topics, types of posts, and promotion channels are working best for you.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Determine areas that need work, then test any or all of the elements above to discover which function best for your company. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. But it may also reflect the value of “classic” content that Google loves and which is reasonably evergreen.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Your audience expects it, Google loves it, and your competitors are already producing it. Guest post by Natasha Lane. Your main goal is to show measurable results.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Webbiquity

FEBRUARY 25, 2020

Google loves it, too: video can increase organic search traffic by as much as 157%. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? What are their frustrations at work? A key reason businesses are embracing video is its flexibility.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. What worked in the past may not work as well going forward. ” Image credit: Outfunnel. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259