ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. It works by creating a continuous feedback loop between your Demand Marketing program and the buyer. However, more often than not, it’s isn’t worth it.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? In my work life, have I too become one of those evil algorithms looking to manipulate buyers just to make a profit? These products were supposedly created to help us be more efficient and to foster a sense of community.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

AUGUST 11, 2015

First, I am a huge fan of John Cleese’s work with Monty Python, A Fish Called Wanda and more. This is when you spend months working on an important project, only to have it derailed because someone wants to ask you what your favorite color is (true story.). Like, for example, that he worked for exactly one month as a journalist.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. It requires work to get this done, but this is the world in which B2B marketing now lives, welcome to the new world!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

MAY 28, 2014

While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

ANNUITAS

JULY 9, 2015

Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Leadership is investing in your people, do the work up front to find the best talent and identify the ones with potential for leadership and build a stronger organization.

Forecasting 100

Forecasting Transparency Organic Leads Intent 100

ANNUITAS

SEPTEMBER 1, 2015

Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. They work in silos and have no vision into the full approach their buyers take to buying. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

APRIL 15, 2014

Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. And work up to the nuts and bolts of data security and regulatory compliance.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

NOVEMBER 15, 2011

Don’t Stay Married if It’s Not Working. However, what I am talking about is the dynamic where executives get so married to their plans, that they fail to change course if the plans are not working. If something’s not working, or if your marketing strategy is not going to plan, then make the necessary adjustments. Lighten Up.

Positioning 100

Positioning Work Management Planning Marketing Management 100

ANNUITAS

MARCH 26, 2013

Most marketers are not very good storytellers, so hire people who can come in and work with the experts in and around your company to help develop a sound content strategy. Google buying Zagat). Q: How can marketers improve upon their “content creation” skills? A: Hire great storytellers. Very exciting indeed.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

NOVEMBER 11, 2020

For most of us, we use the internet as part of our jobs, on work laptops connected to high-speed, private (or lately, home) networks. But when Google checks if your website is fast enough, it uses a mid-tier Android device on a mobile network. On the left is a Google PageSpeed Insights report for ANNUITAS’ new Insights section.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

SEPTEMBER 6, 2018

The single biggest hole in the content lineup of practically every client I have worked with is at the top of the funnel, which is your first chance to establish credibility and build trust. Jane has to serve the needs of her audience or her content will not work. This is absolutely true. They trust you, because you earned it.

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

NOVEMBER 5, 2015

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. Workshops, hands-on keyboard training sessions and live trainings work best for these learners.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100