Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Trade show and event websites. All of them! Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Trade show and event websites. All of them! Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 16, 2011

Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

JULY 21, 2010

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Post on Google Buzz. If possible, emphasize events recipients can go to. They want to get out of the house or office anyway. Share this on Bebo. Share this on Mixx.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

MARCH 9, 2010

It’s now the second most-visited site on the web , behind only Google. Tags: Facebook Social Media Marketing b2b marketing b2b social media b2b success with Facebook brands on Facebook Google HubSpot LinkedIn Mark Schaefer Resco TechCrunch. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. One out of six identified Google+ or SlideShare. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Post on Google Buzz. Again, you can download the free executive summary or purchase the full report to get all the details. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JUNE 15, 2010

But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Post on Google Buzz. Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

DECEMBER 21, 2010

promote events, meet up at trade shows). Post on Google Buzz. Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Facilitate offline connections (e.g., Share this on Bebo. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Google’s image search can drive a surprising amount of traffic. Publicize the blog through offline channels. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MARCH 29, 2010

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 18, 2015

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Google 100

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

AUGUST 19, 2021

There are many tools at your disposal to help, such as Google Analytics, Facebook Insights, Social Mention, Answer the Public, and more. Will you be launching at a popular trade show? What are they looking for in a new product? New features? New integrations? What’s their ideal price point or budget?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

SEPTEMBER 25, 2018

Respondents in the B2B Marketing Zone study split on the effectiveness of: Google AdWords (now Google Ads); email marketing; event marketing; and their. One group of respondents said they planned to focus more on smaller, company-hosted events like road shows, in the coming year. mix of inbound vs. outbound marketing tactics.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Google PPC ads, of course, let you deliver ads through Google’s search network and/or its display network.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Offline Drivers of Direct Visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

APRIL 17, 2013

Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO is fundamentally friendly to Google’s zoological algorithm collection, because it’s entirely “white hat.” At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g.,

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

DECEMBER 15, 2020

We are premier Google resellers. We specialize in Google services, custom product development for the Internet of Things (IoT), and digital signage. Top designer and builder of modular and portable trade show exhibits worldwide. Organizers of #minnebar, #minnedemo, and #minneAMA. Followers: 6,848. Following: 1,093.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

FEBRUARY 18, 2020

They spent countless hours on rabbit-hole internet searches and pulling information from magazines, websites, trade pubs, Google image searches, etc. And we attended a lot of industry trade shows—we still do! They wanted a better way to work for their clients—and together we knew we could create one.

Work Management 46

Work Management Marketing Management Advertising Agencies Paid Search Agency 46

Webbiquity

FEBRUARY 21, 2011

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Post on Google Buzz. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). product photos, diagrams, infographics, trade show pics etc.), Google on Manipulating Search for ORM by Outspoken Media. ** 5 Stars.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Post on Google Buzz. You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Social media is different, however. View more presentations from HubSpot Internet Marketing.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

DECEMBER 19, 2017

Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. ” — B2B Marketing Trends for 2018 , KEO Marketing. and print direct mail.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

AUGUST 17, 2015

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. A Facebook event listing can serve as an information hub for attendees. . •

Social Media 100

Social Media Event Marketing Social Marketing Trade Show 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

FEBRUARY 4, 2015

Find event pages on Facebook or Google Plus and join in conversations. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

Social Media 100

Social Media Optimization Peer-to-peer Media 100

Webbiquity

AUGUST 18, 2012

Google and Google+. Google’s search engine is used by 85% of global Internet users every month. Google+ is expected to reach 400 million users by the end of 2012. Google+ is the tool that most marketers (70%) say they want to learn more about in 2012, following by blogging (cited by 59%). Mack Collier ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100