Vidyard

OCTOBER 7, 2019

You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Google Skillshop. Google and video ads seem like a match made in heaven. Start with the Google Ads Video basics (audiences, formats, and creative) then kick things up a notch by getting certified.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

OCTOBER 27, 2019

Rank higher in search. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. How to Optimize Video for Search. Improve conversions. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” If people will discover it by searching YouTube, use the banner image to explain what your channel is about. without irony. Skip this step.

Youtube 65

Youtube Advertising Channels Branding Brand Identity 65

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But what does that tell you about the importance of search engine optimization for video (a.k.a. It’s a valuable content format with a lot of benefits. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

SEPTEMBER 17, 2015

This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Search Engine Optimization and Social Media Optimization.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 7, 2013

We also know that search and social media are only getting more and more competitive, so you’re going to need all the help you can get to be noticed. What you may not know, however, is that your video content can actually help you stand out from the crowd in search results and social media.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

OCTOBER 7, 2019

YouTube Creator Academy You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Google Skillshop Google and video ads seem like a match made in heaven. In under two hours, they cover strategy basics, types of content, production, and tracking. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

JUNE 22, 2015

Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. SEO is more than just being found on the search engine results pages (SERPs). But only if you’re doing it well.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? Those videos are more than just search engine window dressing. Search to see what content is already ranking for your idea. Look at search terms and volume. Look at the competition.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

JANUARY 16, 2017

Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If all this fails, try doing a Google search for the company name with.pdf or.pptx, which might turn up documents they haven’t hidden from search engines. Google Alerts, Owler, and Glassdoor. No more than three bullet points!

Outreach 50

Outreach Research Video Marketing Personalization 50

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Interest Category targeting displays your ad to viewers who are searching for and looking at similar topics. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

MARCH 5, 2014

As the second largest search engine, it’s imperative for your brand to use YouTube strategically to showcase your videos far and wide. Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

AUGUST 1, 2017

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

JANUARY 17, 2013

There is no way around it, YouTube is a power house in online video and search. Google (for obvious reasons) works very tightly with YouTube, optimizing it’s search algorithms for YouTube content and displaying relevant results in search. In the example above, I searched through the Salesforce YouTube channel.

Youtube 51

Youtube Tagging Demographics Display 51

Vidyard

NOVEMBER 11, 2014

Here’s a phenomenal example from Lattice Engines: This video is so awesome because it showcases Lattice’s expertise in predictive lead scoring and assures their potential buyers searching for solutions that they fully understand their needs, especially when it comes to marketing and sales alignment.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JANUARY 21, 2013

As more YouTube personalities report issues, we may see a deeper response from the Google team, but at this time rumors of a change to YouTube’s algorithm are unconfirmed. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos.

Youtube 53

Youtube Paid Search Agency Guidelines Video Marketing 53

Vidyard

JUNE 24, 2014

With each new video you add to a Video Hub you can add detailed tags, descriptions, and titles to help you gain better search visibility.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. A staggering amount of the population uses Google for search, and showing up against strategic keywords can be an extremely efficient strategy for acquiring new customers.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

JANUARY 21, 2013

The other day, we came across an article titled “ 21 Reasons Why Readers Don’t Like Your Blog ”; after reading it, we searched articles along the same train of thought but for videos, and nothing appeared. So, our team has put together 21 (of the many) reasons why people don’t like your video.

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

JUNE 16, 2015

And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. We aren’t talking through whitepapers or landing pages (although they help). 72% of B2B buyers and researchers are watching videos to help them make their buying decisions.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

NOVEMBER 21, 2013

YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google. This is why you’ll want to use your channel branding to point to your website, or do as Lowes does and save the site suggestion until the very end of your video.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing & Strategy 50

Vidyard

APRIL 30, 2015

Facebook Is Becoming the New YouTube As Michael mentions in his post, Facebook’s recent announcements should have Google worried. Check out their latest on their video page.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

APRIL 8, 2022

Nobody likes having to comb a 20-minute video in search of a single two-minute segment. Manually adding video chapters prevents YouTube from adding automatically generated chapters that might confuse search engines. Google’s search algorithm will have an easier time understanding the true intent and purpose of your content.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Vidyard

APRIL 8, 2022

Nobody likes having to comb a 20-minute video in search of a single two-minute segment. Manually adding video chapters prevents YouTube from adding automatically generated chapters that might confuse search engines. Google’s search algorithm will have an easier time understanding the true intent and purpose of your content.

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. It’s where your potential buyers are searching, so you’d better be there.

Small Business Marketing 133

Small Business Marketing Video Marketing Business Paid Search Agency 133

Vidyard

OCTOBER 27, 2019

Since question queries are incredibly common in search engines, creating content that addresses them (and optimizing it) is a great way to show up in search results. Software company Moz has built a brand for itself as being experts in search engine optimization through their highly-popular Whiteboard Friday videos.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

DECEMBER 4, 2020

Optimize the Video and the Page for SEO There are some important steps you can take to ensure that your video is optimized for search, which can boost your page’s rank overall. Search engines can’t actually watch your video (yet) so you have to provide them with information they can read that tells them what the video’s about.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

OCTOBER 27, 2019

Since question queries are incredibly common in search engines, creating content that addresses them (and optimizing it) is a great way to show up in search results. Lots of B2B buyers will search for customer testimonials when they come to your website. These videos need to be authentic and focus on a point of view.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

JUNE 20, 2019

Get on the second largest search engine in the world With over a billion users who watch over 250 million hours of video each day , YouTube is the second largest search engine in the world. It’s where your potential buyers are searching, so you’d better be there. Watch Now 1.

Small Business Marketing 65

Small Business Marketing Video Marketing Business Marketing Automation Services 65

Vidyard

JANUARY 22, 2020

Next to Google, YouTube is the world’s most popular search engine , so use it to get your top-of-funnel thought leadership videos seen by the world. This example of a fireside chat features Google Canada’s head of Marketing Fab Dolan. Learn From the Pros: Casual Conversation. Video Podcast.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Vidyard

OCTOBER 16, 2013

While in Boston we asked the SEO expert to tell us the secrets to getting video content to rank well on Google and attract the eyes of prospective customers. Keywords are Important Your video’s naming convention is your opportunity to stand out in search. Name your video with carefully chosen keywords in a clear phrase format.

Video Marketing 71

Video Marketing SEO Marketing Automation Services Tips 71

Vidyard

JANUARY 22, 2020

YouTube Next to Google, YouTube is the world’s most popular search engine , so use it to get your top-of-funnel thought leadership videos seen by the world. Learn From the Pros: Casual Conversation This example of a fireside chat features Google Canada’s head of Marketing Fab Dolan.

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Vidyard

JUNE 22, 2017

I suggest starting with your website and making sure that all of your videos are optimized for SEO , include the right metadata, and make sure that your videos are in your sitemaps so that search engines like Google can find it. Now you can look at using video on your blog.

Lead Ranking 115

Lead Ranking Lead Scoring Video Marketing Generation 115