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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. accounting software for small businesses and virtual accounting services.)

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Inferred Links: When Inferred Links Replace Traditional Link Building Services

seo.co

This includes the potential for inferred links to replace link building services. This has given rise to heavily-promoted link building services as a means to help businesses professionally attain links. We all know that there are many factors that determine search engine optimization, how high a page ranks in a Google search.

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How to measure brand awareness

Sprout Social

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

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The role of AI in creating a more human customer experience

Sprout Social

These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction. NLU and NLG power smart assistants and AI-driven chatbots so they can be used for round-the-clock, enhanced customer service.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google.

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