Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 107

Social Media Advertisements Advertising Tools 107

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Here are the stats. Here are the stats. of clicks, versus 19.3% on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

DiscoverOrg

APRIL 17, 2019

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! Why do those stats matter? Step 1: Buyer research. That’s not who I am – usually.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Sharpspring

NOVEMBER 17, 2021

They can get your products noticed by a wider audience, build your brand awareness and bring in sales. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Youtube is a discovery platform of its own.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 111

Social Media Stats Ideal Customer Profiles Media 111

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Here are the stats. Here are the stats. of clicks, versus 19.3% on desktop.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Furthermore, half of all Google+ users are under 25 years old. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Businesses that don’t grow soon disappear. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

DECEMBER 28, 2023

Which Drives More Sales: Email or Social Media? Here are some interesting stats on email usage : 99% of email users check their inbox every day. 40% of Gen Z prefer social media over Google to find answers to their questions. Here are the stats. According to stats, Gmail tops the list. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Interestingly, 22% found that buyers today are actually more reliant on salespeople during their decision-making process. .

Buy 70

Buy Process B2B Peer-to-peer 70

Tiecas

JANUARY 27, 2024

Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. In turn, it will help generate better-quality leads and grow sales.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. Transparent volume stats for nearly every asset & exchange. Brett Brohl.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. Watched a video on YouTube ? However, if visitors are searching for your company’s name on Google, they’re likely familiar with your company’s brand and product, or may already be customers. And it’s costing you.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Martech Advisor

JANUARY 2, 2020

Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. Look at ALL of your marketing channels, and look at how your funnel functions. There are already established stats like: 74% of customers feel frustrated when website content is not personalized.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. In TV, we know how brand advertising works.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Golden Spiral

MARCH 14, 2019

In both cases, these ads allow you to drive website traffic and stay top-of mind throughout a buyers journey through the funnel. I once read a stat that said: “you’re more likely to get bitten by a shark than click on a display ad.”. You're creating a hole in your marketing funnel. You’re Sending Clickers Directly to Sales.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Optinmonster

DECEMBER 4, 2019

By what the stats show, yes. Boosts conversions and sales. Instead of just trying to rank for bottom of the funnel keywords (like “buy dog food”) you’re attracting people to your brand at the top of the funnel through educational and exciting content (like “12 awesome tricks to teach your dog”).

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Hubspot

MARCH 14, 2017

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. Why Use Wistia. Great question.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts. Or the stats in this case: via GIPHY. Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). Google+, SlideShare and Pinterest usage all decreased compared to last year’s numbers, leaving Slideshare still one of the biggest opportunities in B2B content marketing.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Anyword

MARCH 30, 2022

Many (but not all) of the main marketing channels use SEO for this function, such as LinkedIn, Slideshare, Google, and Google Ads. Even highly visual channels like YouTube and Instagram rely on keywords to some extent. unpaid) results from Google. Keyword stuffing is a practice that the search engines will penalize.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Outbrain

JULY 3, 2018

There are lots of different video types that serve several objectives , and each one fits into the sales funnel in a different way. Have you ever thought about how we undergo a learning process each time we buy a new product or service? They are also great for video SEO, and get great organic ranking on YouTube and Google.

Top of Funnel 51

Top of Funnel Video Marketing Planning FAQ 51

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? OptinMonster is the perfect choice to add subscribers to your email lists, increase sales, and convert more website traffic. So, if you are making sales, TrustPulse will share that. Everyone is online, it seems.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Mailmunch

APRIL 27, 2021

Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. According to research, 4 billion videos are watched on YouTube every day, and about one-third of shoppers will purchase a product after viewing a video ad. Video Ads Convert Sales .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. Content marketing is the process of consistently publishing content that audiences want to consume. But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158

Moz

NOVEMBER 2, 2020

Practical tactics for Small Business Saturday preparation. Write at least one Small Business Saturday Google Post to explain your special offers for the day. Post a Google Q&A about your participation in Small Business Saturday. Do the same for your local business listings on the major location data platforms.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Hubspot

MARCH 18, 2020

Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Develop a stronger social media strategy for your business’s specific goals related to things like your marketing, sales, and service efforts. How do you do this? What is social media analytics?

Social Media 101

Social Media Analytics Media Work Management 101

TrustRadius Marketing

APRIL 13, 2022

Agencies or freelancers can handle managing, creating, and promoting your brand for you. The answer to this question can appear straightforward, especially when you do a Google search and see a number. You’ll see their case studies stats quoted in many SMM articles. Many also provide valuable social media consulting services.

Paid Content 52

Paid Content Social Media Pricing Price 52

Directive Agency

JULY 7, 2017

B2B marketing is all about how to best manage your ROI. If you don’t take the time to consider how your end-customer is truly engaging and interacting with your different posts, you’ll end up wasting a lot of time publishing content that impresses Google instead of your readers. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Mailmunch

APRIL 6, 2021

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Messenger marketing has made this process much simpler.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53