KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Top Rank Marketing

MARCH 27, 2024

First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop. As of last year, Google was still processing 8.5 Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. This article delves into seven lesser-known facts about Google Business Profile categories. They help Google understand what your business offers and match it with relevant local searches.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! In some cases, they would have entered it to get a discount or to download a free resource, like a guidebook or a whitepaper. What is an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Moz

MARCH 31, 2019

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Additional Resources: All About Anchor Text Analyzing Anchor Text with Link Explorer.

Relevance 68

Relevance PageRank SEO Google 68

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

seo.co

JULY 19, 2021

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. ” As a result, it keeps your website relevant and improves your visibility on SERPs.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Convert

FEBRUARY 7, 2023

Before November 2022: “Google dominates the search engine market, no contest.” But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “ code red ” level. Just 2 months prior, Google had to admit that TikTok was a real competition , and now this?

Google 89

Google SERP Paid Search Agency Search Engine Marketing 89

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. This reinforces the idea that your ad is relevant and is more likely to create a click. Benefits of Structured Snippets. Courses, Degree Programs.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketing Insider Group

JANUARY 2, 2024

Lower competition for highly specialized keywords allows businesses to attain higher visibility among a more relevant audience, thus maximizing the chances of conversion. Content Quality and Relevance Develop content that addresses pain points, offers solutions, and positions the business as an industry authority.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Assessment of what keywords to pick will ultimately decide the ranking on Google. That tells Google you’ve done your homework.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Marketing Insider Group

DECEMBER 4, 2023

Google treats AI content like any other, focusing on quality and relevance. For now, choosing human content is recommended, but Google’s guidelines may evolve. Can AI-Generated Content Rank on Google? Google’s stance on AI-generated content is fairly straightforward.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Brightedge

OCTOBER 29, 2021

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. By prioritizing these page performance metrics as ranking factors, Google is incentivizing website owners to improve the user experience. According to Google, Priority Hints can help: “1. Priority Hints Improve Core Web Vitals.

Google 105

Google Correlation Tagging Resources 105

Conductor

JULY 14, 2022

A quick refresher on Google core updates. Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. Google will use MST Scale to rank images.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

Marketing Insider Group

JANUARY 3, 2023

Personalization ensures relevance for the client now and flexibility in the future. Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Google knows the value of relevant content, and so do your customers. Provide High-Quality Content.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Brightedge

FEBRUARY 18, 2022

February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. Page Experience is essentially Google’s way of rewarding or penalizing websites based on a page’s user experience. Google recommends a target of 2.5 Google recommends a CLS of less than.1, seconds or less for LCP.

Google 98

Google Comparison Analysis Paid Search Agency 98

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. of all website traffic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. Google Keyword Planner. That’s where keyword clustering comes in.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

SmartBug Media

MAY 8, 2020

Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind. They are built on Google Adwords Express technology and replace the Google Adwords Express platform.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. We found that 43% of respondents thought there weren't enough quality resources to train teams and clients.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

SmartBug Media

MAY 8, 2020

Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. Google Smart Campaigns were created with small business's needs in mind. They are built on Google Adwords Express technology and replace the Google Adwords Express platform.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. One key consideration is the company’s continuous efforts to streamline their product offerings and consolidate resources.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? You want to target people interested in buying luxury watches, so you create a Google Ads campaign using keywords related to luxury watches. Adding negative keywords can help you avoid wasting money on clicks that are not relevant to your business.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. ” Episode Links and Resources. But are these perceptions accurate? In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. Image Source: Google Help 1. Access to GA4 Audience Builder in Google Ads In the coming weeks, you’ll be able to build audiences directly in GA4. To get started with this feature, you’ll need to activate Google signals in your linked GA4 property.

Features 219

Features Work Management Privacy Marketing Management 219

Conductor

JUNE 11, 2020

With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position. Conductor Covid-19-Resource-Hub : Keep up-to-date with all the latest trends, data and other general information on how the search market has recently changed.

Resources 59

Resources SEO SERP Forrester 59