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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

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Online Reputation Management (ORM) definition and process

Biznology

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. I recommend that everyone takes an interest in how their ass looks in Google’s full-length mirror. Your online reputation abhors a vacuum in Google search.

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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. Backlinks and content are some of the most important ranking factors on Google. Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

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Scoop.it Enterprise: The Alternative to Google+ Communities

Scoop.it

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” As a result, our ability to promote our social media activities gets easier.