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Adopting consent-based analytics for long-term marketing success

Martech

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Major players like Adobe and Google won’t accept event data without consent.

Analytics 125
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Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. Not every Google product is included in the new privacy policy.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

SSL certificates, secure payment gateways, and privacy policies aren’t just technical jargon; they’re assurances to your users that you take their safety seriously. User Experience Drives SEO Search engines, like Google, are all about user satisfaction. Security Last but definitely not least, security is paramount.

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Less data or less depth?

Analytics 127
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Technical SEO Explained: The Essential Guide for Marketing Leaders

ClearVoice

Suppose you discover that Google Search Console has reported crawl errors, specifically “404 Not Found” errors, for some of your web pages. Or you can just correct the broken links Resubmit your sitemap : After fixing the errors, resubmit your updated sitemap to Google Search Console.

SEO 52
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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

It’s also common to use something such as Google Tag Manager to implement this code. If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. Update your privacy policy to declare your use of the remarketing cookie.

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B2B Remarketing: How to Generate More Leads and Boost Your ROI

SalesIntel

Choosing the website pages to tag is one of the most important aspects of a good remarketing campaign. Update Your Privacy Policy. As retargeting is subject to privacy law, you must inform your users about your retargeting campaign in a Privacy Policy. A Smarter Way to Remarketing Using VisitorIntel.