KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Google Ads? Advantages & Strengths of Google Ads. PPC advertisements are generally paid ads, where the advertiser pays when their ads are clicked. PPC ads allow you to help you have control over how much you want to spend on your ads.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. All questions should start with the PPC budget. There are nearly endless targeting options, social extensions, and platform choices in which to serve PPC ads.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Avoiding these mistakes, and proactively addressing any issues, will go a long way towards ensuring your PPC efforts deliver a solid ROI.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Webbiquity

MARCH 7, 2023

It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives. What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Why is tracking activity important in digital marketing?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

BOP Design

JUNE 7, 2022

It’s true that content can be leveraged to drive leads, like ebooks and white papers, but the best content gives away information that your target market needs to do their job better. Build a PPC Campaign on Top of Your SEO Strategy. They shouldn’t be thinking, this is a sales piece as they are engaging with your content.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

QuanticMind

MARCH 5, 2019

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. That revenue data is imperative to driving profit focused PPC optimization. we dive into Profit Maximization as a goal and methodology for SEM teams looking to test this PPC bid optimization strategy.

PPC 40

PPC Optimization SEM ROAS 40

The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending.

PPC 100

PPC Keywords Campaigns SEM 100

Directive Agency

MAY 17, 2017

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

NuSpark Consulting

JULY 5, 2016

That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. AdWords allows you to compare results between Google and partners. Or, do you have a long white paper or ebook you want people to download? Device Management. Ad Rotations. Bid Strategy.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. or greater than 3%, you run the risk that Google will not recognize your content or, alternatively, punish your site for keyword spamming.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn may afford you more real estate than Google Ads, but brevity is still your friend. Non-Content Offers.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

FEBRUARY 24, 2015

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.”

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

NuSpark Consulting

SEPTEMBER 22, 2013

Second, enter some queries of the keywords you are bidding on in Google, and see if Google’s suggest feature identifies negatives as below. For any terms that showed significant clicks but not relevant to your product, those terms can be easily assigned as negatives. . . Pay-Per-Click Search Marketing'

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Hinge Marketing

MAY 23, 2016

one of the first things they do is Google their question, problem or issue. Many times, Pay Per Click (PPC) leads are of higher quality because the potential client is often searching for a specific solution. In addition, PPC is completely trackable and typically less expensive than traditional print advertising.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. If Google can’t find your website, then neither will anyone else!

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. Google Ads. The Google Ads and Commerce blog shares insightful news, information and tips to help you make the most of Google Ads and other commerce-related products. The SEM Post.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Point

MAY 18, 2016

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. To download a free white paper on this same topic, click here.

Paid Search Agency 113

Paid Search Agency Adwords B2B Click Rate 113

BOP Design

AUGUST 19, 2019

Launch a Targeted PPC Campaign. Launch a Targeted PPC Campaign. Pay-per-click campaigns run on search engines like Google and Bing are a terrific way to get your brand in front of prospects searching for your products or websites. This can be a webinar, white paper, case study, interview, article, guide, podcast, or video.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

The Point

JANUARY 31, 2011

Spear also tested new offers like white papers, related to specific topics likely to be of interest to medical practices looking for ways to increase profitability. Improve tracking to better measure PPC effectiveness. Expanded the scope of the campaign to include other search engines.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.),

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Addressing and avoiding these mistakes will go a long way towards ensuring your PPC efforts deliver a solid ROI. Each paid search platform (Google AdWords, Bing Ads, etc.)

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

The ABM Agency

JANUARY 28, 2021

Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. If they can’t find you on Google or Bing, you’ll have to work ten times harder to reach and engage the buying committee (spending more money in the meantime).

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Accompany the video with a related white paper as CTA. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

BOP Design

JULY 17, 2019

Right now, your target market is searching online for your products and services using Google, Bing, Yahoo or another search engine. Running search ad campaigns (also knowns as PPC or pay-per-click ads) is the quickest way to get your company in front of prospects. Generate inbound leads using SEO. Treat them as such.

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57

BenchmarkONE

NOVEMBER 21, 2019

How They Use Paid Ads: PPC Spending. While much of marketing focuses on organic growth, there’s no underestimating the continued importance of PPC ads. 64% of agencies are managing more PPC spending in 2019 than they did in 2018 , which suggests that — like it or not — paid search is still as critical as organic.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

DAGMAR Marketing

DECEMBER 26, 2019

Google’s formula for ranking pages for keywords is based on a complex algorithm. So, to rank well, how you optimize your website must meet the always-evolving requirements of Google, while still providing your clients and prospects with the helpful information they need in a user-friendly manner. How to Create a List of Keywords.

Keywords 64

Keywords Research Work Management Lead Scoring 64

The ABM Agency

JANUARY 15, 2021

PPC/Paid Search : Your PPC spending will be relative to the goal of your campaign: general brand awareness, customer acquisition dependent on ROI, or custom acquisition at whatever cost necessary. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52