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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This means that if more than 0.3%

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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

A late-night email from Google terminates 453 employees in India. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. AI-powered sales email coaching platform Lavender raised $13.2M AI-powered sales email coaching platform Lavender raised $13.2M

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. It’s not simply a matter of “Here’s an eBook we wrote, go build a Google Ads campaign to promote it,” but rather making proactive suggestions about how to achieve objectives.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon. Community happenings HubSpot’s INBOUND —a conference for business, marketing, and sales leaders— took place in Boston from September 6th to 8th. Scott Pilgrim fan? The week after was our very own Litmus Live!

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Appointment Settings Can Make Your Life Better

Excelsior Research

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. It connects your lead generation activities to sales activity. There is a rise in data breaches and the sale of data.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? DMARC is an email validation tool that helps prevent phishing and email spam. Google and Microsoft provide you with simple step-by-step guides to help you properly authenticate your emails. What is DMARC?

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New Rules for Bulk Email: What You Need To Know If You Use a Bulk Email Sender Tool in 2024

SalesIntel

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing.

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