KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: This stat shows how content marketers are primarily handling their content strategy, an important trend to follow when building up a content marketing strategy. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends. Of those, website traffic is used most often (90%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. reCapture by Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. BtoB Research Defining the Modern Marketer. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you work in digital marketing, this channel is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He used Google Adsense and gradually began to make money off his website clicks. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Position 10, the last position in a standard Google SERP, only gets 3.1 This is one of the primary ways that search engines like Google make money.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Navigate the Channel

FEBRUARY 18, 2021

Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. If you’re able to do that, then using digital marketing to your advantage becomes very simple. Just about anybody can opt to place paid ads on Google or Facebook and hope for the best.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

EMagine B2B Blog

NOVEMBER 9, 2017

Marketing for the Construction and Engineering industries continues to evolve. Traditional, offline marketing efforts, such as television, magazines, direct mailers, and radio advertisements proved to be successful in the past. Your buyers are already online. Why should digital matter to you? Meet them where they are.

Multi-Channel 42

Multi-Channel High Quality Lead Television marketing Marketing & Strategy 42

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Ranking Lead Scoring Business 49

Hinge Marketing

FEBRUARY 9, 2017

But your ability to quantify the return on marketing investment was severely limited. When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure.

Work Management 48

Work Management Marketing Management Service ROMI 48

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Post on Google Buzz. WordPress SEO. Tweet This!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Buffer

JULY 29, 2019

WooRank grade for Warby Parker’s marketing. WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. Google’s Content Quality Score. Moz’s One Metric.

Social Media 72

Social Media Social Marketing Media Dwell 72

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. Traditional lead sources are tradeshows or lead programs with magazines. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. Message for Marketing Automation Vendors.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hinge Marketing

MARCH 25, 2015

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy Webinar Metrics 48

Hinge Marketing

OCTOBER 2, 2013

Pick up a recent issue of ENR magazine and you’ll see stories on the work product improvements delivered by 3D modeling tools, laser scanners, and other wireless technologies. Our study of online marketing for A/E/C firms’ shows that social media marketing helps your firm grow faster and become more profitable.

Social Media 48

Social Media Social Marketing Tips Media 48

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. Getting that repeat traffic is the special sauce of Facebook success.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Zoominfo

SEPTEMBER 17, 2018

This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

JUNE 4, 2013

Sites that have a holistic brand have held onto, or improved, their rankings and traffic post-Penguin 2.0. Quite simply, Google search places a premium on authenticity. Google doesn’t want to overvalue and over-rank a website that’s nothing more than a shell. Google is trying to accomplish the same thing online.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Martech

JANUARY 3, 2024

It’s “data-driven marketing” — unless the numbers are mostly B.S., He discovered discrepancies between reports from various sources, including Google and contacted Google to resolve the problem. Since online advertising is customized to each user, you can’t check to make sure your ad is displayed.

Advertisements 105

Advertisements Advertising Display Impressions 105

Convince & Convert

MARCH 29, 2012

Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. It’s not surprising that for most B2B marketers, 59% actually, of this survey said that lead generation is their greatest online marketing challenge. It was about lead generation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. It’s not surprising that for most B2B marketers, 59% actually, of this survey said that lead generation is their greatest online marketing challenge. It was about lead generation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Webbiquity

MARCH 23, 2017

Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Google Review Count: 141. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. Google Review Count: 377.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

JUNE 8, 2010

Because browsers are so important, marketers need to understand how to make them more powerful while helping to save time and increase efficiency. Popular web browsers like Firefox and Google Chrome allow users to install extensions. A major component of all of these types of content are images from online applications and websites.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Outgrow

JULY 15, 2021

A Video We Love: In this compelling video, Mark Schaefer answers reader questions about topics such as social media, marketing strategy, and most importantly, how to get the boss to say “yes!” In it, he talks about his four-pillar SEO strategy that might just get you to the first page of Google! John Haydon. Marketingland.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

seo.co

NOVEMBER 8, 2021

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Scoop.it

MARCH 17, 2022

A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. And while the magazine and website have a diverse marketing strategy, they appeal primarily to this audience. And live streaming is commonplace in online marketing to drive audience engagement.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Photography magazines. Because content is the most efficient form of marketing available.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

seo.co

MARCH 8, 2020

Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

MAY 11, 2023

If your brand already has a website, the next wise and logical step is to point your target market to it through advertising. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. Clicks : The number of times users clicked on your ad.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121