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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Google Ads.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . Next, set up your campaign.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Mobile-friendly sites will show up higher in search results.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

Enter Google Search Console’s Search Performance Report. ” Google Search Console’s search performance report unlocks key insights into a website’s performance in Google search, identifying the visibility of keyword themes and opportunities for further improvements. CTR on such a low average position.

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How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Stevens & Tate

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. Generate Organic Traffic From Google. Drive Social Media Traffic To Your Website.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. So how much of an effect is this having on organic search traffic?

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