Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 133

Youtube Budget Programs B2B Marketing SEO 133

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Marketing Insider Group

FEBRUARY 22, 2021

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Content plays the long game. Traffic alone isn’t enough.

Domain 315

Domain Long Tail Marketing Content Keywords 315

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 157

Youtube Generation Tips Long Tail Marketing 157

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

JULY 19, 2016

Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. ” — Smart Bug Media. Pricing: free (but requires an active Google AdWords account). Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Account-based marketing is here to stay.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Scoop.it

DECEMBER 29, 2022

A quick tip : always target the long tail keywords with low competition and high volume. According to Google , 90% of people discover new products and brands through YouTube. Post Consistently on Social Media. A social media calendar or schedule will help keep you on track. See an example below from YouTube.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. aged 18-24) would go straight to TikTok instead of Google Maps or Search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Content Creation and Social Media 1. Write a 10-minute YouTube video script about [product, blog, company, etc.].

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Prometheus.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? Open the YouTube video. Copy the transcript.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Valasys

FEBRUARY 5, 2024

With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. Voice Search: With the increasing popularity of voice assistants like Siri, Alexa, and Google Assistant, voice search optimization will become crucial for businesses.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

Advertising Agencies 114

Advertising Agencies Paid Content Cost Per Thousand Advertisements 114

Moz

SEPTEMBER 21, 2020

The same thing can be said for businesses that are building a social media presence or a new newsletter following. The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. It’s Not Just Google AdWords. Google has expanded its mobile campaign offerings to include specific designations for apps in the Android or ITunes store. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Outbrain

FEBRUARY 21, 2022

Use the Google keyword planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords. Nearly 60% of the world’s population is on social media. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

Sprout Social

SEPTEMBER 17, 2019

For example, someone needs help baking a cake so they search on Google for “cake baking tips”. For example, the top search results for “social media marketing” can give you an idea of what topics are performing well in the industry. Social media marketing. 2: Get keyword suggestions from Google. The basics.

Keywords 102

Keywords Research SEO Lead Scoring 102

QuanticMind

DECEMBER 5, 2019

This is especially true with social media. Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . Google is a problem for travel marketers that most don’t realize they even have. Embracing New Opportunities.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Sharpspring

FEBRUARY 13, 2020

How does your audience use social media? For example, long-tail keywords are used infrequently on mobile. According to Google, 94% of mobile users search for location-based information. Think with Google reports that 88% of all “near me” searches are done on mobile. Think with Google).

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. 40+ SEO Tools of the Trade by Search Engine Watch. Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

Sharpspring

FEBRUARY 13, 2020

How does your audience use social media? For example, long-tail keywords are used infrequently on mobile. According to Google, 94% of mobile users search for location-based information. Think with Google reports that 88% of all “near me” searches are done on mobile. Think with Google).

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28