Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. The best place to start is at the upper half of the funnel, where you can map how your audience turns into sales-ready leads. Content leads. When the time is right, they request a demo to learn how we can help.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

NuSpark Consulting

JUNE 23, 2017

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. Using Lead Ads for B2B Lead Generation.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Leverage platforms like Google Analytics to gain data-driven insights about how your audiences interact with your brand. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They used tools like Semrush and Google Ads and researched among distributors, customers and competitors.

Case Studies 77

Case Studies Case Study Studies Buy 77

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information.

Press 130

Press Personalization Brand Identity Branding 130

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Ads should communicate the availability of white papers, ebooks, or in-demand webinars.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. When you’re creating content with lead nurturing in mind, focus on delivering the most value to active leads. Lead Building the Old Fashioned Way. What are prospects’ biggest pain points?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Getting these conversions is the key to increasing revenue because more leads mean more sales opportunities.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Yet that post has produced more leads than many of your current posts put together. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

BOP Design

JUNE 7, 2022

In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Even if your company has “always gotten leads from referrals” or “always found customers at events,” you need to have a compelling digital presence. Nurture Leads/Contacts with an Email Newsletter.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletters. Newsletter leads are good. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Gated White Papers, eBooks, and Guides. With gates, you’ll capture leads. You need to follow-up on them.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

NuSpark Consulting

MAY 13, 2015

Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. By providing a lead-form thank you page after they’ve filled out your form.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

markempa

DECEMBER 15, 2014

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry. Remember, less is more.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Tiecas

OCTOBER 30, 2023

Just Google list hygiene services. Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. You’ll spend that $500 up front, but afterwards, high-quality content will continue to deliver results for free.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

NuSpark Consulting

SEPTEMBER 23, 2012

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . For more details on remarketing with Google Analytics, click here. It’s proven to work well as a tactic.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. Email newsletters also keep existing customers engaged which increases their lifetime value. 2020 B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Recent Posts.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. To inspire your strategy, we’re sharing how five of today’s leading brands are using different documentary-style video approaches to drive B2B lead conversions.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. Below is a list of several types of metrics we consider important when evaluating whether a strategy is working: Leads generated. Phone calls generated.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you broadcast a monthly newsletter to your database? Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. Email newsletters also keep existing customers engaged which increases their lifetime value. B2B Marketing Trend #4: Content Marketing Drives Lead Generation. Content is king. Recent Posts.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130