Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃 The challenge : SEOs often take last year’s performance as a baseline when forecasting, but that’s growth on growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Marketing Insider Group

JUNE 19, 2014

Information Overload. And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

JUNE 5, 2017

Google & UNHCR: Searching for Syria. Google has always had the potential to power great content. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., If your review site profile has pricing information, it should be up to date and match what users will see once they move to your website. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SmartBug Media

JUNE 26, 2019

Another thing that this community has done successfully to help them stand out in search results is use Google’s location extension in Google Ads. What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

The Lead Agency

APRIL 6, 2020

If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event. More people are now online and are actively looking for alternative ways to network and share information. If your business can adapt in this way, it’s worth giving it a try.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand. Title tags.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Salesforce Marketing Cloud

JUNE 7, 2023

But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

Microsite 52

Microsite Design Tips Banners 52

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand. Title tags.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. are looking for information on your industry, they find you everywhere.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. If you don’t have a blog already, start one.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. If you don’t have a blog already, start one.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

EMagine B2B Blog

MARCH 5, 2019

Google is Already Using Healthcare Schema. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Managing large quantities of structured and unstructured data is a primary function of any information system. The Origins of Healthcare Schema. Some Words of Caution.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

SnapApp

NOVEMBER 14, 2011

In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. Microsite. Widgets are applications for the web.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Standard

JULY 19, 2016

By using traditional collateral to push one funnel while digital material pushes another, brands can end up accidentally creating artificial audience segments that are only informative insofar as they tell you where a viewer initially was onboarded—which frequently won’t give you a full picture of what interests or engages your audience.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. When it comes to the platforms that agencies are targeting with their ads, it’s probably no surprise that Google takes the top spot.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. Unfortunately, with Google and other search engines, there’s never a definitive way to answer that question.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. Unfortunately, with Google and other search engines, there’s never a definitive way to answer that question.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Hubspot

OCTOBER 24, 2012

And we all know how Google hates spam. Google is not a fan of excessive ads on websites, and they'll ding you for it. And if you have attracted some subpar inbound links in the past, consider using Google's new Disavow tool to help clean up your online reputation. 7) They Own Lots of Domains or Microsites.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Directory links no longer matter much (though building out your Google My Business profile is vital ). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SnapApp

SEPTEMBER 8, 2016

Leonard Rosenthol, PDF Architect at Adobe, said the goal of of the project was to address “The inability to exchange information between machines, between systems, between users in a way that ensured that the file would look the same everywhere it went.”. Image source. What came as a result in 1993: Version 1.0

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. G- Google. Marketing on the search engine, optimizing for rankings, and participation on Google+. C- Conversion Architecture. What else can G be? J- Jump Page. o: O- Optimization.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JANUARY 28, 2015

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. How can we improve on our content marketing ROI?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

DECEMBER 18, 2012

Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! To be great at SEO, you need inbound links.

Tactics 28

Tactics Microsite Planning High Quality Lead 28