Buying Cycle Google Information Microsite 
NuSpark Consulting
AUGUST 26, 2011
Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Also considers social media searches as well. Title tags.
NuSpark Consulting
AUGUST 26, 2011
Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. Search query is general. Also considers social media searches as well. Title tags.
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Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Also, keep in mind that search is no longer just Google. Here once again, for visual types, is web presence optimization in picture form.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Also, keep in mind that search is no longer just Google. Here once again, for visual types, is web presence optimization in picture form.
Anything Goes Marketing
JULY 20, 2007
"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.
Marketing Insider Group
NOVEMBER 4, 2010
and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions.
Marketing Insider Group
NOVEMBER 4, 2010
and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions.
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