Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

Biznology

JUNE 6, 2012

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Kevin Indig

SEPTEMBER 11, 2023

It can be as simple as having a column for date, description, estimated impact, actual impact, and a  link to more information (on a Trello / Monday / Asana / Confluence board). Scalable levers are things you can create or optimize infinitely (theoretically); unscalable levers have a ceiling of SEO traffic growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

xiQ

MAY 19, 2020

We don’t sell to Accounts, we sell to people within accounts, each person has a unique personality, the way they ingest information and make decisions. “The irony of Account-Based Marketing is that everyone talks about accounts and hyper-personalization but they forget to talk about the person. Says Usman Sheikh, founder and CEO of xiQ, Inc.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

We don’t sell to Accounts, we sell to people within accounts, each person has a unique personality, the way they ingest information and make decisions. “The irony of Account-Based Marketing is that everyone talks about accounts and hyper-personalization but they forget to talk about the person. Says Usman Sheikh, founder and CEO of xiQ, Inc.

Design 118

Design Account Based Marketing Personalization Planning 118

Heinz Marketing

APRIL 9, 2020

Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like? Influencer/Speaker video AMAs: Get your high-profile speakers to spend as much time on Zoom informally answering attendee questions as they spend in their more formal keynotes and presentations.

Peer-to-peer 121

Peer-to-peer Communities Microsite Ad Building 121

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Adobe Experience Cloud Blog

MAY 13, 2019

Based on the information provided by your subscribers and their past interaction with your brand, you can create segmented lists to send valuable and more relevant emails. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Marketing Insider Group

JUNE 19, 2014

Information Overload. And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. This is a great example of building a microsite around a cause. Think of this list as medicine for marketers searching for inspiration.

Creativity 134

Creativity Examples Content Marketing Planning 134

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Oktopost

MAY 12, 2021

By surrounding your brand with dedicated users who can share their product experiences, you create a treasure trove of helpful information. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. When you know this? Send Custom Invitations .

Communities 121

Communities Ad Building Brand Identity Branding 121

xiQ

MAY 19, 2020

We don’t sell to Accounts, we sell to people within accounts, each person has a unique personality, the way they ingest information and make decisions. “The irony of Account-Based Marketing is that everyone talks about accounts and hyper-personalization but they forget to talk about the person. Says Usman Sheikh, founder and CEO of xiQ, Inc.

Design 62

Design Account Based Marketing Personalization Planning 62

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

AUGUST 31, 2020

If your review site profile has pricing information, it should be up to date and match what users will see once they move to your website. (Note: Different platforms have various rules on whether visitors are able to click through or not, and this may depend on your subscription level.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Convince & Convert

MARCH 12, 2015

The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. The site offers product information on the company’s new Organic Fuel, a “Buy One Bro One” coupon (for you and your fave bro, obviously). With your help, we can continue to Save the Bros, one bro at a time.”.

Organization 133

Organization Planning Microsite Case Study 133

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. Instasites (microsites designed for individualized experiences). Explore xiQ Workbench.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Seismic

MAY 17, 2023

DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. As a result, reps can make informed content decisions that allow them to share the most relevant content with the right audience.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us."

Design 101

Design Examples Best Practices Microsite 101

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

SmartBug Media

JULY 22, 2020

Then, pair your conversion path with an automated lead nurturing workflow that emails the downloaded content, plus additional information. You can keep it simple—for example, build a short workflow to capture prospect information on your contact forms. Use a smart CTA to send them back to that community’s page or microsite.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Salesforce Marketing Cloud

JUNE 7, 2023

But what happens to the essential information after the pitch? Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement.

Microsite 52

Microsite Design Tips Banners 52

Bluetext

SEPTEMBER 1, 2020

With only six short weeks to build a fully custom microsite complete with new, event-specific branding, Bluetext hit the ground running. With a maximum of eight general sessions, we explored a few different possibilities for displaying the session information. First, came the wireframes.

Microsite 37

Microsite Advertising Mediums Display Marketing Agencies 1 37

Digital B2B Marketing

FEBRUARY 14, 2012

Or do marketers need to build microsites to support demand generation effectively? Join #B2Bchat on Twitter, every Thursday at 8:00 PM Eastern time, follow @B2B_chat for more information on the discussion each week. Can corporate websites support demand generation and lead capture?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. This helps the company collect information about prospects without any sort of distraction. Objective: Enhance engagement and collect information of prospects.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SmartBug Media

JUNE 26, 2019

What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community. The site has lots of helpful information for prospects, and they’ve even included an activity schedule that is regularly updated. It also helps from a user perspective.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Televerde

SEPTEMBER 22, 2020

More information is available here. The microsite that won the Lucite trophies that you display by the coffee machine? More information is available here. Here’s a statistic that is guaranteed to make marketers nervous: some 80% of content that marketers create goes unused by sales. The beautiful eBook you created?

Planning 52

Planning Microsite Deliverability Barriers 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. This helps the company collect information about prospects without any sort of distraction. Objective: Enhance engagement and collect information of prospects.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

The Lead Agency

APRIL 6, 2020

If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event. More people are now online and are actively looking for alternative ways to network and share information. If your business can adapt in this way, it’s worth giving it a try.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Convince & Convert

FEBRUARY 18, 2016

To participate, professionals were invited to visit a dedicated microsite, where they could sync their LinkedIn profile and select from 12 pre-populated IN word examples are listed, from “inspiring” to “international” to “intense.” The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164