SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. All you have to do is Google “webinar software options and comparison” to get all sorts of reviews. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. And it’s not just B2C brands who are embracing real-time content marketing either.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. But today he actually spends more time in SEMrush than he does in Google Docs. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link]. “My

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Navigate the Channel

OCTOBER 5, 2022

Use this HubSpot blog post to get an idea about what questions are best for event surveys. You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking or digital event. Wait, what role does Google play in social media event marketing? You can stop reading here.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

nDash

MAY 26, 2022

eBooks, guides, and white papers. Google Analytics. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. HubSpot’s Marketing Automation Software. Here are some suggestions: Analytics: Google Analytics. Video tutorials and live streams. Meet Expectations.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. People wanted to consume different types of content — video, podcasts, eBooks, white papers.

CMS Development 100

CMS Development Hubspot Industry CMS Top of Funnel 100

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Continue the conversation on our Facebook or Google+ pages.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit. If you’re looking for a CRM and marketing tool all-in-one, HubSpot is ideal. HubSpot is also scalable. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Exo B2B

MARCH 14, 2022

For example: A lead downloaded my white paper: bravo: 50 points! Just type in the keywords “marketing automation” and you’ll see an impressive number of Google Ads. Other common names include Hubspot, Leadfox, Pardot… To sum up: start by mapping your desired process, keeping in mind your key objectives.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation B2B Marketing 52

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Cooper and I.T.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George’s Linkedin profile will make you a Hubspot expert. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

JUNE 10, 2019

The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. Set up a Google Alert for news related to your industry.

Social Media 71

Social Media Social Marketing Media Tips 71

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

JUNE 17, 2020

Google has become an incredibly powerful tool that many of us use on a daily, if not hourly, basis. According to HubSpot , 70 percent of marketers are now relying on content marketing. According to a HubSpot report , 75 percent of inbound marketers say their strategy is effective. Inbound marketing has become a powerful tool.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches. Free tools for the job: Google Analytics for monitoring, Google Keyword Planner for optimization.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. Source: HubSpot Let’s be honest—does any marketer really know what that means? And although it’s great to rank No. Embed a form. Never underestimate the power of a form embedded on the page.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

SmartBug Media

AUGUST 19, 2019

When you do a quick Google search for data on pop-ups, you may find this article ( HELLO! ), as well as posts on forums, question sites, and beyond about how to turn off the ads. If you’re using HubSpot, this responsive feature is built into the lead flows tool. Part 1: What Do Users Think About Ads? Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Post on Google Buzz.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Writing blogs regularly helps keep your website fresh while building visibility on Google keyword searches. Free tools for the job: Google Analytics for monitoring, Google Keyword Planner for optimization.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Lake One

JUNE 30, 2020

According to HubSpot, Sales Enablement is the iterative process of providing your business’s sales teams with the resources they need to close more deals. Lead Generation Content: Blog posts, white papers, case studies, and videos. Related Reading: Is a HubSpot CRM Right for You? Source: Uplandsoftware.com.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

nDash

DECEMBER 14, 2020

I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. I’m also someone who takes management seriously; I care about what’s right and what’s human.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Email marketing databases naturally degrade by about 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

NuSpark Consulting

FEBRUARY 18, 2016

Hubspot has a great blog post on mapping lead nurturing content here How to Map Lead Nurturing Content to Each Stage in the Sales Cycle which you should read for more detail, but it’s a simple process. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Analytics Can Help.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power. How often do you (or your executives) actually click on display ads for real purposes? Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65