Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. Optimizing your content with keywords gives those web pages a greater chance of ranking highly on Google. But maybe your agency hasn't been growing as much as you'd like.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Keyword Example: How do I get my company to rank on Google?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

JULY 30, 2013

For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. Update your HTML and test the rich snippet using Google''s Structured Data Testing Tool to confirm whether you added your microdata correctly so Google can read it, and it can appear in the search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! 20% of Google searches are for local information.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Directive Agency

JULY 7, 2017

With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. Especially for email marketers who are constantly testing how to improve these stats – it’s a very worth while read. What does this mean?

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Outbrain

JULY 3, 2019

They are delivered to web pages by an ad server or ad network, such as Google Display Network. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more. trillion searches on Google in 2017. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

JANUARY 20, 2020

Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. If your product isn't as snazzy as "email marketing" or as Google-able as "skiing," that's okay. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. Numbers don’t lie. Staggering, right?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

DECEMBER 6, 2021

Research by Hubspot found that websites with blogs have 434% more indexed pages than sites without one (and 55% more visitors, too). When your website is consistently ranked high on Google, for example, it sends the (accurate) message that you’re a leader in your industry. One of the surest ways to increase your search engine rankings?

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

Hubspot

JUNE 12, 2012

Every blog post you write should have at least one image, but bloggers often face a dilemma when searching for it -- they don't have the time or inclination to create their own image from scratch, they don't want to pay for stock images, and it's hard to tell if they're allowed to use an image from an ordinary Google search. Check it out.

Blogger 28

Blogger Top of Funnel Tools Business 28

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. 2: Marketing Qualified Leads (MQLs). . Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. 71% of B2B buyers begin their research with a Google search. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. 3) Google+ is dumb. But don't discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Optinmonster

DECEMBER 2, 2019

Google Ranking Factor Statistics. On-Page SEO Stats. Off-Page SEO Stats. SEO stands for search engine optimization and it’s the process of increasing the quantity and quality of traffic to your website by boosting the visibility of your website on search engines like Google. Google Ranking Factor Statistics.

Statistics 80

Statistics Paid Content Traffic SEO 80

Content Standard

SEPTEMBER 30, 2016

Wrought with changes in Google’s algorithm, advances in voice search and keyword strategy, and the continued reprioritization of quality over keyword strategy alone, many have found themselves struggling to wrap their heads around the kind of strategy that fits user behavior and helps them position themselves in front of their audiences.

Stats 40

Stats SEO Marketing & Strategy Lead Scoring 40

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

seo.co

OCTOBER 11, 2021

But, let’s look at some high-level stats related to content length that will be applicable: The average 1st result on Google has a length of 1,500 words. When it comes to the first five positions in Google, shorter length appears to have a higher correlation to rankings. Source: Hubspot. Source: Backlinko.

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

ClearVoice

AUGUST 25, 2022

Google Trends , for one, unveils what people are currently searching for in your niche. Use Make My Persona by HubSpot to create a working audience persona by simply answering questions. Find ways to outshine your competitor’s content, like inserting better visuals, updating old stats, and adding more actionable tips.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. Stat from @MarketingProfs and @CMIContent Click To Tweet. 2 white papers (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 9, 2020

” ~ HubSpot. Google loves lists. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. Those selling stats were top of funnel for me. Google reminds us to avoid creating duplicates online across various URLs. People like sentences.).

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. Bottom line: If your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table. Stay with us, folks.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. The tools I used are: ClickFlow (our own SaaS tool), Ahrefs , Wayback Machine and Google Analytics. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Webbiquity

FEBRUARY 13, 2012

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” Understanding Google’s new sitelinks by Pure Visibility. But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. As a design solution, we’ve learned one crucial thing—people love visuals, as you can see from these visual marketing stats. Source: Hubspot. Worse, a lot of these efforts to improve SEO have become overused.

SEO 88

SEO Lead Scoring Lead Ranking Keywords 88

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Google receives over 100,098 searches per second. Best Google Ads Agency: Top 5 Choices for 2022. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

APRIL 26, 2012

79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! In fact, Google even started to incorporate Google+ status updates into its search engine results; we've even written an entire blog post about how to use Google+ to gain better visibility in search engines !

Social Media 28

Social Media Media Work Management Marketing Management 28

BuzzSumo

JANUARY 19, 2021

Because I write for dozens of publications, it’s hard to track each individual post’s social sharing stats. To find them, coincidentally, we will start by using a combination of Buzzsumo and the classic Google Search. I wish I could have a more automated way to measure the results of my social outreach.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Today’s SERPs are blended. SpyFu will allow you to enter in any website and see the most profitable keywords they’re showing up for in Google. You can also select any Google algorithm and uncover how it changed a website in the past.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors.

Process 28

Process Research Long Tail Marketing Validation 28