SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. All you have to do is Google “webinar software options and comparison” to get all sorts of reviews. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

MARCH 13, 2024

Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Additionally, Google Analytics remains a cornerstone for website traffic analysis. Must Read: How to Measure Content Syndication Success? Your syndication efforts generate 50 qualified leads.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Can you immediately tie those into the core metrics of the business? Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. But today he actually spends more time in SEMrush than he does in Google Docs. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link]. “My

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. With HubSpot, lead nurturing is a breeze.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. And it’s not just B2C brands who are embracing real-time content marketing either.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SalesIntel

DECEMBER 6, 2023

There are three most popular and reliable CRMs for B2B businesses – Hubspot, Salesforce and Leadsquared. Here’s a list of the top 10 Best CRM Software: HubSpot CRM Salesforce CRM Leadsquared Zoho CRM Freshsales Netsuite CRM Pipedrive monday.com CRM CRM Creatio vCita Pipeliner 4.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. Tools like Google’s Mobile-Friendly Test can be invaluable for this.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. We compare that statistic to Company Z’s investment in content to determine their ROI. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

BOP Design

DECEMBER 11, 2018

A good place to start is with Google Analytics since you can track the majority of traffic to the website, behavior of website visitors, and website form submissions/events. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Content Marketing Marketing Analytics Tools 89

Hubspot

MARCH 10, 2020

When you Google image search remote work, you'll find photos that tell fascinating stories about the work style. On paper, working remotely can seem really lonely -- but it doesn't have to be," explains Lestraundra Alfred, a staff writer for the HubSpot Sales Blog. If these thoughts have passed through your mind, think again.

Work Management 101

Work Management Hubspot Ethics Stats 101

Webbiquity

JUNE 14, 2016

Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Google Review Count: 183,000. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys. Google Review Count: 136,000. Google Review Count: 127,000.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. People wanted to consume different types of content — video, podcasts, eBooks, white papers.

CMS Development 122

CMS Development Hubspot Industry CMS Top of Funnel 122

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

OCTOBER 15, 2019

For example, instead of reading a map to find directions to that new burger place, you can simply type the business's name into Google or a Maps app, and retrieve the same information. Instead of a prospective employee filling out a paper application in-person, now most companies post applications on LinkedIn or Indeed. Image Source.

Digital Transformation 77

Digital Transformation Template Work Management Marketing Management 77

SmartBug Media

AUGUST 1, 2022

It’s not clear yet if that will be an option this year, so maybe map out your options on your Google Calendar in the meantime. I'm with some of [ my colleagues/the SmartBugs ] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2022. Pen and paper. Take a minute to make your OOO reply work for you. com] in the meantime.

Conference 105

Conference Network Marketing Planning Hubspot 105

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. A free CRM is provided by HubSpot. Search Engine Optimization (SEO).

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hubspot reports that short-form videos have the highest ROI of all social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Navigate the Channel

OCTOBER 5, 2022

Use this HubSpot blog post to get an idea about what questions are best for event surveys. You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking or digital event. Wait, what role does Google play in social media event marketing? You can stop reading here.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. Here, we've collected tips from HubSpot researchers about their research processes to make sure you feel confident collecting and analyzing data for your next campaign or report. Tips from HubSpot Researchers. NPS measures customer satisfaction with our CRM.

Research 75

Research Customer Satisfaction Hubspot Lead Scoring 75

nDash

MAY 26, 2022

eBooks, guides, and white papers. Google Analytics. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. HubSpot’s Marketing Automation Software. Here are some suggestions: Analytics: Google Analytics. Video tutorials and live streams. Meet Expectations.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Navigate the Channel

JUNE 19, 2023

Part of why your English teacher insisted you outline your papers numerically.) You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. When you conduct SEO research, you can discover what your audience is searching for on Google, Bing, or Yahoo!

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

DECEMBER 14, 2022

Google Pay. Products like Apple Pay and Google Pay will certainly become more ubiquitous, which may give Apple and Google the opportunity to disrupt Visa and Mastercard," Wright says. In October this year, Google announced that it has partnered with Coinbase to accept cryptocurrency payments for its cloud services.

POS 84

POS Enterprise Management Tools Work Management 84

Exo B2B

MARCH 14, 2022

For example: A lead downloaded my white paper: bravo: 50 points! Personally, when I do a mapping for a customer, I like to imagine myself as that guy, or a bit like a mad scientist: So, before you start mapping your marketing automation, drink some strong filter coffee and take out a large sheet of paper. 100 more points!

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation B2B Marketing 52

Schubert B2B

NOVEMBER 14, 2018

In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Over the last decade, HubSpot has emerged as a major contender in the marketing automation space, and for good reason. We work with many different marketing automation platforms, with HubSpot being the foremost among them.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Just Ask Google. You do a search.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit. If you’re looking for a CRM and marketing tool all-in-one, HubSpot is ideal. HubSpot is also scalable. Target Audience.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. Here, we've collected tips from HubSpot researchers about their research processes to make sure you feel confident collecting and analyzing data for your next campaign or report. Tips from HubSpot Researchers. NPS measures customer satisfaction with our CRM.

Research 66

Research Customer Satisfaction Hubspot Lead Scoring 66

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Cooper and I.T.

Statistics 134

Statistics Content Marketing Paid Search Agency Stats 134

SmartBug Media

JUNE 10, 2019

The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. Set up a Google Alert for news related to your industry.

Social Media 71

Social Media Social Marketing Media Tips 71

Hubspot

MARCH 6, 2018

They look good on paper but haven't reached their potential. In fact, HubSpot is leading the charge for voice search friendly marketing.). NLG and NLP also power highly accurate Google translations, where you can translate between almost any language. Many AI technologies are still in their infancy.

Marketing AI 100

Marketing AI First-Mover Advantage Case Studies Budget Programs 100

chiefmartech

JULY 14, 2020

From a high-level view in Google Maps, it looks like you’ve got to travel quite a ways from Boston to Portland, and then it’s just a short hop to a spot on the coast north of the city. It also deeply integrates with HubSpot ( disclosure: I run HubSpot’s app partner program ). It’s a fractal.

Work Management 74

Work Management Marketing Management Software Multi-Channel 74

chiefmartech

DECEMBER 1, 2020

You can download our full paper , including many terrific interviews from WPP executives. Facebook, Google, and other ad exchanges run marketplaces for advertising, matching advertisers with audiences in real-time bidding for placements. You can also download the full paper at any time. This is part 3.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Hubspot. Continue the conversation on our Facebook or Google+ pages.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? George’s Linkedin profile will make you a Hubspot expert. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94