Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Google Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect. What parameters are affected?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. This session explored how brands are leveraging NFTs in their marketing strategies, why this new technology is poised to disrupt consumer engagement, and who is doing it right.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Convert

JUNE 25, 2021

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Catering to an individual’s desire for a personalized digital experience while respecting their privacy may seem contradictory. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features.

A/B testing 52

A/B testing Privacy Optimization API 52

SmartBug Media

FEBRUARY 16, 2024

Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Hubspot

FEBRUARY 24, 2020

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hubspot

JULY 12, 2019

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Circle Studio

MAY 31, 2018

By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

SalesIntel

MAY 5, 2021

Marketing and sales have a lack of awareness about these opportunities and don’t know how to identify and chase them. Here’s when re-marketing plays a vital role. Update Your Privacy Policy. According to Hubspot research, users are especially annoyed by advertisements that tend to “follow” them. Because…. …

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Ranking 52

Optinmonster

JANUARY 21, 2022

SeedProd is the best landing page builder plugin on the market. HubSpot Landing Pages. HubSpot is more than just a marketing platform or email service provider. HubSpot can tailor this content (and more) based on the person’s location, source, device, or any other contact detail. A/B testing and analytics.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. HealthTech startups raised a massive $20.2

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

nDash

DECEMBER 14, 2020

I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. I’m also someone who takes management seriously; I care about what’s right and what’s human. And while I love numbers as much as the next marketer, I believe data has limits. Risk management. Data privacy .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

APRIL 2, 2019

Social media marketing is constantly changing and growing. Metrics measure if your marketing efforts are driving business results, and sentiment lets you know how your audience feels both about your business, as well as your content and presence online. Google Sheets is an easy and effective way to do this. Sort Out the Details.

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Hubspot

OCTOBER 19, 2011

Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. Ostensibly for privacy and security reasons, Google also notes that this means referrer strings will no longer be passed to destination sites from logged-in users' search results.

Keywords 28

Keywords Search Marketing Google Marketing Analytics Tools 28

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Second-party Intent Data. Second-party intent data is collected by another company and then purchased by you.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

SEPTEMBER 24, 2013

Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Why, Google. What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

TrustRadius Marketing

JULY 14, 2022

E-commerce and marketing teams will be particularly suited for ones that are focused on the customer journey. If you are interested in seeing the free list of web analytics software see our article here. Google Analytics. In this section, we’re just talking about Google Analytics and Google Analytics 360.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 128

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 128

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Mainly impacts ad platforms Well, right now it looks like the primary target is ad platforms like Google and Facebook ads.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Trade Press Services Newsletter

MAY 4, 2023

In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. LinkedIn Learning LinkedIn Learning is a treasure trove of knowledge for B2B marketers. When you purchase an annual subscription, the price drops to $24.99

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. I’m currently typing this on Google Docs and the mouse cursor is on that wide space on the right.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Stevens & Tate

SEPTEMBER 20, 2022

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. An example of a typical compliant cookie policy can be seen here on our website: Privacy Policy. Privacy Policy.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Hubspot

SEPTEMBER 3, 2012

Remember when web and marketing analytics were just about measuring the number of times your page loaded? Now, marketers can barely survive without detailed reports on how visitors are actually using their website. We've come a long way, baby. What hogwash. But with great power comes great responsibility.

Privacy Policies 28

Privacy Policies Marketing Analytics Tools Privacy Banners 28

Hubspot

JUNE 29, 2012

Indexed by Google. Tagged unbeknownst to you by a well-meaning friend on Facebook. Privacy-shmivacy. Users are constantly chiming in -- many with irate comments -- about how the lack of privacy on the internet is going too far. As a marketer and a consumer, do you think it's taking marketing in a creepy direction?

Marketing Analytics Tools 28

Marketing Analytics Tools Paid Search Agency Ad Exchange Privacy 28

Convert

NOVEMBER 2, 2020

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Convert’s A/B testing tool is different from many other testing tools because it’s fully privacy compliant. What does this mean? Optimizely.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Huptech Web

SEPTEMBER 1, 2023

Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? It’s not just knowledge; it’s a sense of direction that helps businesses succeed in a challenging market. Marketing is no different.

Marketing AI 52

Marketing AI Marketing Automation Services Ethics Work Management 52