DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use HubSpot Ads Software to make reporting easy. Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Optimizing for mobile is becoming an increasingly crucial aspect of an efficient B2B lead generation strategy as mobile traffic continues to climb. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? By the way, I published that post in 2013, and it is still pulling in traffic. Measuring Success in B2B Industrial Marketing Let’s be honest, C-suite executives care more than just traffic and TOFU lead counts. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

SmartBug Media

JULY 27, 2020

This drives more traffic to your site. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. Page two and three get only 5.59% of the clicks. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Core web vitals are a set of three user experience metrics Google considers mission-critical. Organic Traffic. Core Web Vitals. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year. Here’s why. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Ads Keyword Planner. Google Trends. Best SEM tools. Keywordtool.Io.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. If a company implements a good local SEO strategy, Google will automatically display results based on the location.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It. Consideration.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Optimize Content to Obtain Google Featured Snippets. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. And, how often must you create new content in order for your blog or website to start ranking on Google?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You may get some extra traffic, but it’s mostly wasted traffic. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

JULY 22, 2015

1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Sign up here.).

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?

Google 28

Google Contingency Planning Clickthrough SERP 28

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed. You’re Driving the Wrong Traffic to Your Website. Referral traffic. Social media ads. Organic search.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. It seems that “short tail” key phrases with one or two words won’t be affected much by the change.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98