Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 72

Research Customer Satisfaction Hubspot Lead Scoring 72

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet.

Hubspot 92

Hubspot SEO Acquisitions Trends 92

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 65

Research Customer Satisfaction Hubspot Lead Scoring 65

Hubspot

JUNE 26, 2020

Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed "ground coffee beans" into Google. Negative keywords. To make sure your ad gets seen by the right people, you'll want to add "university," and "business class," as negative keywords.

Keywords 98

Keywords Paid Search Agency Advertising Agencies Social Media 98

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Research by HubSpot recently found that newly optimizing underperforming content doubled (!)

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

NOVEMBER 8, 2022

This gives Google the green flag that your content is trustworthy. That means you’ll need sharp SEO skills if you haven’t outsourced an expert to help your business rank on Google. Great SEO is key to ranking, reaching and engaging your audience through including highly searched keywords in marketing content.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

nDash

MARCH 24, 2022

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Are you looking for “out of the box” ways to take advantage of relevant keywords? What Are Google Alerts? Setting up alerts is straightforward: Visit Google Alerts.

Google 52

Google Work Management Marketing Management Content Marketing 52

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” for trending keywords in search.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

Anyword

MARCH 23, 2022

The first step: Google Trends. Google Trends: Trend Tracking + Demographics. So, taking our topic of NFTs, we used Google Trends to dive a little deeper into the subject. Why should Google Trends be our first step? Google Trends also helps us gauge general interest in a topic over time. Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. We find it is OK to use for helping create outlines, dig up research, and give you a starting point.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

MARCH 22, 2024

HubSpot analyzed comment, view and link data from over 100,000 blog posts. However, Neil was not convinced that this is actually the case, so he did some research. Next, he checked Google Analytics and Google Webmaster Tools to see whether the blog comments were resulting in more search engine rankings.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web.

Ideal Customer Profiles 87

Ideal Customer Profiles Buy Marketing Automation Services Work Management 87

Outgrow

MARCH 18, 2024

Google Analytics Google Analytics is a free web analytics service. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Google Analytics Google Analytics is a free web analytics service. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. There are several variations of keywords combinations, and not all keywords are created equal.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. ” – Google.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. How to Practice SEO-Minded Design.

Design 71

Design Hubspot SEO Lead Scoring 71

Hubspot

APRIL 20, 2021

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. Beacon Digital Marketing.

CMS Development 96

CMS Development SEO Marketing & Strategy Paid Search Agency 96

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). SEO Keywords. Source: BrightEdge. How effective is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

Contently

JANUARY 23, 2020

Since you’re interested in testing the load time of your web pages, you Google “test page load time.” HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. AccuRanker’s Google Grump. ” That’s how you find Pingdom.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Hubspot

JULY 13, 2018

Scroll to the next keywords in find bar: press Enter. Scroll to previous keywords in the find bar: hold Shift and press Enter. Quit Google Chrome: hold Command and press Q. Hide Google Chrome: hold Command and press H. What if you could navigate Google Chrome at lightning speed? Well, it turns out you can.

Google 101

Google Press Keywords Hubspot 101