Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

Marketing Insider Group

MAY 27, 2023

In this marketing podcast, Healey Cypher, co-founder and CEO of BoomPop, shares his journey and really proves the value of being a good person. David Meerman Scott David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that it launched a successful speaking career that David is still cashing in on.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 132

PR Work Management Paid Search Agency Planning 132

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And sometimes it lives under Growth.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Social media, digital marketing, and PR jobs are demanding—but enjoyable if you have the right personality. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

SmartBug Media

FEBRUARY 1, 2023

Frantically slashing budgets can do more harm than good in the long term, but putting on blinders and continuing forward as though nothing is happening can be just as damaging. During the panic phase I mentioned earlier, many companies will eliminate PR as a quick budget fix.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

PR 62

PR Public Relations Ethics Transparency 62

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Ranking Lead Scoring Marketing Budget 221

Champion Communications

JULY 4, 2023

Thousands of emails, crafting pitches, and an ever-changing media landscape – if we are being honest, effective communication with journalists is the key to success for any PR professional. That’s why we prioritise face-to-face engagement, allowing our team to truly understand the partnership between the media and PR.

Press 62

Press PR Public Relations Research 62

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR. Market Positioning.

PR 244

PR Marketing Management Outreach Lead Ranking 244

MarketMuse

OCTOBER 28, 2021

PR and link building don't have to be mutually exclusive. Here are some ways PR can make you look good and get you great links too!

Link Building 107

Link Building PR Ad Building 107

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Brandpoint

FEBRUARY 23, 2023

Pair that with rising prices for tons of consumer goods, continual talk of an impending recession and ongoing global crises, and it’s safe to say we’re living in “uncertain economic times,” to put it lightly. If your PR slows down or stops, that will send a signal to consumers that you aren’t around anymore.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Guest post by Nina Petrov. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

OCTOBER 10, 2018

They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Like it or not, marketing teams are going to experience interruptions. Then again, they might be the leadership […].

Video Marketing 194

Video Marketing PR Marketing Conversion 194

Sword and the Script | B2B

NOVEMBER 21, 2023

In other words, it takes a good company and good marketing to build a valuable brand. Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. click image for higher resolution) 2. Here are some useful links: about | services.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Martech

MARCH 24, 2022

Good morning, Marketers, it’s a beautiful day in the neighborhood. There’s good reason digital marketers hate friction. It is very difficult to explain the choice of the letter Z and its use in a mobilization and PR campaign. … The post Good morning: Passwords cause friction appeared first on MarTech.

PR 100

PR Work Management Marketing Management Internet Marketing 100

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey.

Linkbait 94

Linkbait Research Link Building PR 94

Champion Communications

JUNE 20, 2023

They are having a lot of good conversations, sending a lot of proposals and then nothing. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 143

PR Cable Press Paid Search Agency 143

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Hubspot

FEBRUARY 26, 2020

Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them. Local PR examples.

PR 94

PR Examples Public Relations Press 94

Martech

NOVEMBER 29, 2021

If the price seems too good to be true versus other services, that could be a red flag that the quality of links isn’t good. If you’re a local business owner or agency owner whose clients are local businesses, I’d strongly recommend finding a good citation building service. 7) Digital PR. 5) Facebook & Slack groups.

Link Building 104

Link Building Work Management Marketing Management Service 104

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Brandpoint

MAY 26, 2021

This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021. PR professionals in this industry have a more positive future to look forward to. Thank goodness for technology!

Conference 138

Conference PR Advertising Agencies Distribution 138

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? The PR, marketing and communications functions have been shaped by rapid changes in technology and tools that make sharing of news and content almost instantaneous.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Do keep it short

PR 105

PR Practices Press Best Practices 105

Champion Communications

FEBRUARY 12, 2021

Also, the fact that they were hiring for an apprentice showed me that they were willing to nurture and support a young person starting out in PR. . Luckily, I am a good swimmer. Alongside my work with Champion, I am completing a Level 4 Apprenticeship in PR and Communications.

PR 139

PR Fulfillment Public Relations Opinions 139

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

ClearVoice

JANUARY 26, 2024

The good news is your team can do effective SEO without producing hundreds of blogs and building a massive content ecosystem. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns. Or perhaps even a few.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

BDB

MARCH 1, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers. Read more here.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63