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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

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Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Ready to start generating more sales and outperforming your ecommerce competition this year? The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] appeared first on Search Engine Journal. Don’t miss this special double-feature event!

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

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[Webinar Recap] How to Improve Demand Generation with a Creative Video Strategy

SmartBug Media

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Utilize structured data.

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Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Get a better understanding of how call tracking can help your lead generation campaigns become more successful. The post Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] appeared first on Search Engine Journal.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Lead Generation Software. It’s also valuable for keyword research. Webinar & Webcasting Tools. Webinar Ninja.