The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. And it’s producing a sea of sameness. You’ve lost the reader already.
Scoop.it
APRIL 11, 2024
A webinar is a virtual seminar. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience.
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Marketing Insider Group
MAY 17, 2021
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.
Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.
Marketing Insider Group
MAY 3, 2023
While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. How to develop messaging and personas that will ensure an effective LinkedIn strategy.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare? Why implementing an account-based marketing strategy supports GDPR-compliance efforts.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. You don't want to miss out on this amazing webinar!
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! They'll cover exciting BFCM topics like: Emerging market trends.
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